Tag: CPG

Marketer Emphasis on Feature Ads /Promotions for CPG to Continue

After surg­ing in 2008, prices on many con­sumer pack­aged goods (CPG) fell in 2009. And when prices didn’t fall enough on brand-name prod­ucts, con­sumers turned to pri­vate label alter­na­tives. As the out­look for econ­o­my recov­ery remains some­what murky, espe­cial­ly with the con­tin­ued high rate of unem­ploy­ment, new­ly pub­lished stud­ies sug­gest that the tem­po­rary price reduc­tions (TPRs) man­u­fac­tur­ers put in place last year will con­tin­ue and along with pro­mo­tion­al mar­ket­ing.

Consumers’ New Habits to Impact Marketing

Mar­keters who were lucky enough to emerge from the reces­sion with their busi­ness mod­els intact may find new chal­lenges fac­ing them in 2010. While con­sumers are spend­ing again, they have learned some tough lessons dur­ing the down­turn. Many ana­lysts expect con­sumers to car­ry new shop­ping habits into this year.

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