“A recent online survey conducted by Ipsos on behalf of digital lifestyle learning platform, Bluprint, reveals that nearly nine in ten adults who participate in creative activities say that successfully finishing a creative project brings them joy (88%). At least three quarters also say that they love the process of creating something from scratch (79%) – and even though they may make mistakes along the way, it doesn’t take away from their enjoyment (75%). However, just over two thirds admit they wish they got to use their creativity more in life (68%), and this is especially true for younger adults (74% of those age 18-34 vs. 61% of those age 55+).”
If your clients haven’t explored the topic of podcast advertising, they’re in the minority. At least 70% of marketers have considered, or have already shifted money into, podcast advertising.
Have you received a review from a known industry professional or authority figure? Make sure to include it in your sales story; you’ll enjoy the transfer of power and influence.
With all the attention given to whether a marketer should shift media spending from traditional to online formats, it might be easy to lose sight of an important essential in advertising. comScore highlighted this problem in a recent present release. It’s all about creativity. Based on comScore’s findings, marketers need to focus on the creative aspect of their campaigns to boost their brands.