Tag: cross-platform

Why Cross-Platform Marketing is Critical to Both B2B and B2C Businesses

Emo­tion­al­ly-dri­ven cus­tomers of either busi­ness type find the cus­tomer jour­ney extreme­ly impor­tant. How­ev­er, with a slew of both tra­di­tion­al and dig­i­tal mar­ket­ing efforts dri­ving the buy­ing process, it can be dif­fi­cult for busi­ness­es to effec­tive­ly track the cus­tomer jour­ney and, there­fore, pro­vide fur­ther per­son­al­iza­tion.

Cross-Platform Campaigns Generating Big Returns

Mar­keters are con­stant­ly look­ing for proof that their cross-chan­nel cam­paigns are work­ing. A new study car­ried out by Com­cast Media 30 with TiVo Research and Ana­lyt­ics (TRA) deliv­ers evi­dence that mul­ti-screen cam­paigns reach sep­a­rate audi­ences in dis­tinct ways and dri­ve sales long after the cam­paign ends.