Tag: cross-platform

Why Cross-Platform Marketing is Critical to Both B2B and B2C Businesses

Emotionally-driven customers of either business type find the customer journey extremely important. However, with a slew of both traditional and digital marketing efforts driving the buying process, it can be difficult for businesses to effectively track the customer journey and, therefore, provide further personalization.

Cross-Platform Campaigns Generating Big Returns

Marketers are constantly looking for proof that their cross-channel campaigns are working. A new study carried out by Comcast Media 30 with TiVo Research and Analytics (TRA) delivers evidence that multi-screen campaigns reach separate audiences in distinct ways and drive sales long after the campaign ends.