Cruise lines and travel agents are eyeing a lucrative market as more consumers say they plan to take an initial or repeat cruise. Despite increasing capacity by over 8% last year, operators reported bookings at 103% occupancy. To generate continued consumer interest in this form of vacation, marketers will be targeting key demographics with unique promotions this season.
As more families have signed up to enjoy the multigenerational vacation experience, cruise ship businesses are taking note. Cruise ship operators have begun to expand their family-friendly programs and facilities. And now they’re gearing up to promote their teen nightclubs and grade school adventure programs directly to their target markets.