Tag: customer experience

The 3 Keys to Customer Loyalty

You shouldn’t need loyalty programs to get repeat customers. Loyalty is something you must earn, writes Adrian Swinscoe in a CustomerThink article. Swinscoe says there are three keys to loyalty.

SalesFuel CEO Talks About Rep's Role in the Customer Journey on "Crack the Customer Code"

C. Lee Smith stresses the importance putting sales first on your customer journey during an interview on the "Crack the Customer Code" show on C‑Suite Radio. He says that the successful and proper use of your product or service is the solution. This is where the salesperson comes in with the human element in giving customers that push. It doesn’t stop there though, getting the best representative means getting the right fit for your company, one who cares about the company, the product and the customers.

3 Easy Ways to Inspire Client Loyalty

What’s the easiest method to earning continuous money? Customer loyalty. Everyone has a lot of advice to give on the subject. But how often have you tested out those methods to no avail? Here are a few methods backed by research.

Could Your Company Pass a Random Customer Service Test?

How would your company fare if your customer service was randomly tested without your knowledge? Based on SuperOffice's research, not well.

Customer Experience: the Make or Break of Business Relationships

The experience you give your customers goes hand-in-hand with how likely it will be that you can retain their business.

Marketers Focus on Empathy to Improve the Customer Experience

Marketers know the cost of acquiring a new customer exceeds the cost of keeping an existing customer happy and loyal. One way to improve loyalty is to emphasize the customer experience. The Temkin Group believes 2014 could be the Year of Empathy if marketers strive to enhance the customer experience by listening to consumers and trying to anticipate their needs.