Tag: customer journey

Mapping The Customer's Journey Can Have A Big Impact

Gone are the days when every customer’s journey was simple. Today, buyers have countless paths to a purchase, thanks to shifting shopping options and consumer attitudes.

SalesFuel CEO Talks About Rep's Role in the Customer Journey on "Crack the Customer Code"

C. Lee Smith stresses the importance putting sales first on your customer journey during an interview on the "Crack the Customer Code" show on C‑Suite Radio. He says that the successful and proper use of your product or service is the solution. This is where the salesperson comes in with the human element in giving customers that push. It doesn’t stop there though, getting the best representative means getting the right fit for your company, one who cares about the company, the product and the customers.

Online Advertising Purchasers: CMOs Focus on Customer Journeys

57% of CMOs expect marketing budgets to increase during the next 2–3 years. Chief marketing officers and top marketing executives are shifting budgets toward customer retention and advocacy, according to research from The CMO Club. Conducted in collaboration with IBM, the study also shows that CMOs are increasing their budgets and allocating a greater portion of these investments across the entire customer journey rather than individual channels.