84% of consumers say online reviews are as trustworthy as personal recommendations, according to a recent study by Visual Objects. So, why are only 32% of companies utilizing reviews and case studies in their inbound marketing?
Tag: customer reviews
Marketers invest significant resources attracting consumer attention and convincing them to buy their products and services. When the process works well, they’re often rewarded with positive customer comments which can attract more interest and business. Positive comments can be managed as a marketing tool, but at the same time, business must work to limit the damage caused by negative comments.