Tag: daily deals

Flash Sales Industry Shifts, Focuses on Mobile

Flash sales became popular as an offshoot of the deals industry. Consumers proved they have a healthy appetite for bargains but they’ve also begun to tire of the constant hype. At the same time, traditional retailers are encroaching on the flash-site territory. These trends are leading operators to change their strategy and their marketing tactics.

Publishers to Scrutinize Daily Deal Options and Platform Partners

The daily deal industry continues to evolve. While consumers are still excited about getting deep discounts on the products and services they love, marketers must weigh which deals make sense for them. The same holds true for publishers and platform providers. Groupon is enhancing its affiliate marketing strategy to attract more publishers but industry experts are cautioning that media companies and marketers should avoid certain deals to protect profits and reputations.

Daily Deal Industry to Evolve

Late last year BIA/Kelsey predicted that the daily deals industry would generate revenue of $3.6 billion for 2012. While consumers may still interested in great deals and enjoy purchasing them, dedicated deal operators are finding it tougher to grow profitably. Some analysts believe the industry is due for a shakeout this year.

Restaurants to Change Daily Deal Strategy

Daily deal sites made a big splash on the national scene a few years ago. By merging the social networking aspect with deep discounts, marketers believed they could connect with more customers and generate more revenue, though they needed the help of a deal site company to pull off these promotions. Utpal Dholakia, Rice University, has periodically issued research results on this topic and his latest study shows that restaurants will be proceeding carefully in the daily deal industry.

Small Businesses to Use More Daily Deals, Related Services

With revenues in the daily deal industry forecast to reach $3.6 billion in 2012, more marketers may be asking themselves whether they should explore this format. For small businesses, a successful deal could bring a significant number of new customers through the door. New research suggests that a positive experience with daily deals could also lead small business marketers to roll out a variety of related types of promotions.

Higher Customer Values Accrue to Next-Generation Marketers

Marketers always want to know the lifetime value of customers they acquire. These calculations vary according to which channel a marketer uses to attract customers. With so many new channels available in the digital world as of late, one research firm, RJMetrics, has provided its take on what the customer value numbers look like.

Best of 2011: Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year. Compared to previous

Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year.

Restaurant Industry to Fine Tune Daily Deals

Numerous studies have been published this year on the daily deal format to determine whether it’s really working out for marketers. The restaurant industry has been very willing to use daily deals to try to improve customer traffic. This sector has been hit hard by the economic slowdown. And the latest research from Cornell’s Center for Hospitality Research suggests that, despite some bad press, daily deals can work for restaurants.

Daily Deal Operators to Expand Service Offerings

It appears that analysts are keenly focused on the daily deal phenomenon. Last week, I blogged about an Accenture report that projected a rosy future for daily deals. Earlier this month, Groupon had a successful IPO. But some analysts see a troubled future ahead for this sector.

Daily Deal Operators Advised to Market Offerings Via TV

Marketers remain intensely focused on daily deals. And, as I noted last week, experts predict this marketing format could be valued at over $4 billion by 2015. With all of this attention on the industry, researchers are exploring who makes the best targets for these programs and how operators might expand their reach.

Projections Lifted for Daily Deal Industry

Is the daily deal phenomenon here to stay or is the market for this promotional tool about to experience some big changes? Earlier this year, about 530 companies were competing in the space. That number has already dropped to 170. While the number of companies facilitating deals might be shrinking, new research indicates the industry has some growing to do.

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