Tag: debt reduction seekers

Financial Planners to Target the 30% of Americans Who Worry about Debt

In a new survey by GOBankingRates.com, nearly a third of Americans expressed concern that they will not be able to pay off debt in their lifetime. Forty-four percent of Americans said that low income is the top reason for their ongoing struggle with debt. Respondents also reported that high costs of living and the cost of tuition contributed to their debt burden.

Marketers Target Consumers Seeking to Improve Financial Prospects

We’re nearly a month into the new year and while consumers may have given up on some of their resolutions, they’re likely still focused on their financial well-being. New research from Harris Interactive shows the number of people expecting economic difficulty this year exceeds the number who believe their prospects will improve. This state of affairs suggests that financial services marketers should be rolling out campaigns designed to help consumers get ahead.