Once again, Americans are looking forward to splurging on their favorite candy, costumes and decorations during the Halloween season. According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $9 billion, the second highest in the survey’s 14-year history. The figure is relatively the same as last year’s previous record of $9.1 billion.
Tag: department stores
It’s not too early for your clients to be planning their holiday advertising strategy. One group of retailers, department stores, relies heavily on TV ads during the holiday season.
From shopping center to inclusive community space, America’s malls are evolving. "The narrative around the death of the mall is a myth and consumers don’t believe they are going to lose their local center anytime soon. Consumer demands and habits are evolving and malls are adapting to those new behaviors. The general sentiment is that malls will continue to play an important role but they will look different in the future, which is positive for communities across the country," said ICSC President and CEO Tom McGee.