When mak­ing sales calls, reps are no strangers to the phrase “cut­ting costs.” And Desert Sun media sales strate­gist Lind­say Ortiz was no excep­tion when call­ing on a local car deal­er­ship. The deal­er­ship was doing just that, after hav­ing recent­ly let go of the mar­ket­ing agency han­dling all of its co-op approvals and sub­mis­sions.