Tag: design

Specialization is How Small Agencies Can Win Business from Big Ones

It’s difficult being a small ad agency going up against the big kids on the block. However, that may be because a lot of smaller agencies overlook this key competitive advantage.

Package Designs Under Review After Retina-Tracking Research Revealed

Marketers have long been trying to get at what shoppers really think and how they make their decisions to purchase a specific product. In the past several years, researchers have been measuring brain waves as shoppers go through the aisles of a store. Now, they are looking at eye movements.