Tag: differentiation

Manage Smarter 75: Creative Business Thinking to Differentiate You and Your Team

Glenn Rudin is founder of Always Been Creative, a sales and marketing consulting firm specializing in focused messaging. In this episode, we discuss: how to develop your specific differentiators from competitors in your professional sector; what is your "flamed-broiled"?; how to develop a 30-second pitch on what you do and why you're different; how to implement "what makes you stand out" to get team/company buy-in; and effective brainstorming session techniques to FIND your differentiators.

Seller Differentiation Is the New Competitive Differentiation

Even if you represent a strong brand and product, you may need to work on seller differentiation in order to be positioned favorably in the buyer’s mind.