Good advice on paid search ad copy is few and far between, says Jacob Baadsgaard in a recent Search Engine Land article. He says that many marketers, “Throw out a bunch of letters or words and hope you guess the winning combination.” Does this sound like you?
Tag: digital ads
When designing digital advertisements, there are a lot of factors advertisers need to consider to make them as visible as possible. But are you also taking steps to optimize your clients’ ads for the consumers who have trouble seeing?
It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital).
Do you have digital advertising clients? Make sure they’re taking advantage of these three trends to make the most of their digital ad spend.
If digital content takes a long time to load, 47% of Americans will give up trying to view it entirely. What steps are you taking to ensure that doesn’t happen to your clients’ ads?
Click-to-call revenue is set to reach a global high of $13.7 billion within the next two years, are your clients’ mobile sites and mobile search ads ready to fulfill customers’ calling expectations?
A study reveals $14 billion in brand co-op marketing funds are left on the table each year. Netsertive released, ÛÏThe Changing Face of Co-Op Marketing Programs,Û report. The report explores how digital marketing trends are altering the co-op landscape and the persistent barriers to adoption that brands and local businesses face.
The battle between consumers and the organizations that want to track their private activities and communications continues to rage. In response to complaints about how marketers are storing and using data related to consumer activity, online promoters have come up with a proposed Do Not Track policy. Some online consumers fail to understand the true outcome of this policy. Instead of seeing targeted promotions, an online user who has elected not to be tracked will see generic promotions. Ironically, Janrain research has found that consumers are tired of seeing ad online content that doesn’t interest them.