Tag: digital ads

Mobile's Role in the Future of Digital Advertising

Are your clients heav­i­ly invest­ed in inter­net-based adver­tis­ing? If so, they’ve def­i­nite­ly made all of their ads mobi­ly com­pat­i­ble, right? … right?

Struggling with Paid Search Ad Copy? Here are a Few Tips

Good advice on paid search ad copy is few and far between, says Jacob Baads­gaard in a recent Search Engine Land arti­cle. He says that many mar­keters, “Throw out a bunch of let­ters or words and hope you guess the win­ning com­bi­na­tion.” Does this sound like you?

How Digital Ads can Better Reach Consumers with Low Vision

When design­ing dig­i­tal adver­tise­ments, there are a lot of fac­tors adver­tis­ers need to con­sid­er to make them as vis­i­ble as pos­si­ble. But are you also tak­ing steps to opti­mize your clients’ ads for the con­sumers who have trou­ble see­ing?

Reaching the 65% of Kids Who Use Tablets, and Their Parents

How are par­ents and oth­er fam­i­ly mem­bers going to know what to get their kids as presents? The chil­dren will tell them after they see your clients’ ads.

How to Combat to Spread of Digital Advertisers' Worst Enemy: Ad Blockers

Approx­i­mate­ly 30% of U.S. adults who use the inter­net plan to install ad block­ers this year, accord­ing to eMar­keter. Here's why they plan to do so and how you can do your part to stop it.

SEO: Giving Video Ads a Voice Before Viewers Even Press Play

Give your client's video ads the boost they need to get ahead of the competition’s ads with this often over­looked ad strat­e­gy.

Why Your Clients Shouldn't Be Overlooking the Power of Direct Mail

It's time to get your clients' ads more atten­tion by tak­ing advan­tage of a medi­um oth­er adver­tis­ers under­es­ti­mate (even though it holds receivers' atten­tion for 118% longer than dig­i­tal).

3 Tips to Increasing Digital Advertising Efficiency

Do you have dig­i­tal adver­tis­ing clients? Make sure they're tak­ing advan­tage of these three trends to make the most of their dig­i­tal ad spend.

Targeting Today's 5 Types of Luxury Shoppers

Twen­ty-sev­en per­cent of con­sumers believe lux­u­ry prod­ucts and ser­vices are more acces­si­ble. This per­ceived acces­si­bil­i­ty gives adver­tis­ers a broad­er audi­ence to reach out to.

Don't Let Digital Ads Fall Victim to this Fatal Error

If dig­i­tal con­tent takes a long time to load, 47% of Amer­i­cans will give up try­ing to view it entire­ly. What steps are you tak­ing to ensure that doesn't hap­pen to your clients' ads?

How to Help Clients Use Click-to-Call to Score Revenue

Click-to-call rev­enue is set to reach a glob­al high of $13.7 bil­lion with­in the next two years, are your clients' mobile sites and mobile search ads ready to ful­fill cus­tomers' call­ing expec­ta­tions?

Auto Dealers Need Digital Co-op Dollars

A study reveals $14 bil­lion in brand co-op mar­ket­ing funds are left on the table each year. Net­sertive released, ‰ÛÏThe Chang­ing Face of Co-Op Mar­ket­ing Programs,‰Û report. The report explores how dig­i­tal mar­ket­ing trends are alter­ing the co-op land­scape and the per­sis­tent bar­ri­ers to adop­tion that brands and local busi­ness­es face.

1 2