Tag: digital agencies

Specialization is How Small Agencies Can Win Business from Big Ones

It’s difficult being a small ad agency going up against the big kids on the block. However, that may be because a lot of smaller agencies overlook this key competitive advantage.

Marketers to Revamp Digital Agency Compensation

Digital agencies supply critical expertise for many marketers. While these shops are relatively new, marketers have been paying them the same way they pay traditional agencies, using a fixed or labor-based fee arrangement. But the latest survey on this topic indicates changes are on the horizon.