Tag: digital assistant

69% of Consumers Enjoy Interactions with and Value the Benefits of Artificial Intelligence

"Artificial intelligence has arrived, and most consumers have crossed paths with it, reports MediaPost. This could be using chatbots for customer service, using facial recognition for identification or having voice conversations with a digital assistant through a smart speaker or smartphone."

Subpar Digital Services Cause 31% of Consumers to Switch Banks

Banks' huge investments in innovation may not yet be on the mark in creating experiences their customers want, according to new research from Genpact. The survey shows that customers want both the convenience of new technology and the personal service they're used to with traditional channels, underscoring challenges that financial institutions face in achieving return on investment from digital transformation initiatives.

3 Tips to Increasing Digital Advertising Efficiency

Do you have digital advertising clients? Make sure they're taking advantage of these three trends to make the most of their digital ad spend.

Use of Digital Assistant Will Promote Mobile Shopping

Apple’s digital assistant Siri has serious potential to change how people use their smartphones, mostly by streamlining the fast-growing smartphone shopping experience both in, near and out of stores. As the use of personal assistants like Siri grows, mobile shopping will happen more frequently and easily. eMarketer estimates that 68.6 million Americans will use a smartphone to conduct mobile research and browsing activities this year.