Valassis released its annual 2K18 Coupon Intelligence Report. Titled “Modern Shoppers and Their Quest for Savings,” the report examines responses of 1,000 U.S. consumers to determine how modern, dynamic shoppers research and make purchases, with the help of technology, online and in-store for traditional consumer packaged goods categories.
Tag: digital coupons
Marketers cite measurement and attribution as the most challenging aspects of mobile advertising. Marchex, a mobile advertising analytics company, and Digiday released the ÛÏState of the Industry: How Mobile is Changing MarketingÛ report and found that almost two-thirds of U.S. marketers
Consumers are increasingly comfortable redeeming digital coupons they access online as well as printing coupons from the web, according to a recent report by coupon technology company Inmar. Some 329 billion coupons for Consumer Packaged Goods (CPGs) – including both traditional, paper coupons and digital, paperless coupons – were distributed in the U.S. in 2013.
Consumers are increasingly comfortable redeeming digital coupons they access online as well as printing coupons from the web, according to a recent report by coupon technology company Inmar. In 2013, more than 66 million digital coupons were redeemed industry-wide according to Inmar estimates – a 141% increase over 2012. Digital coupons continue to grow ahead of the overall rate of coupon growth.
Consumers are always looking to get a discount on their purchases. Marketers can increase their sales activity by offering coupons but are they eroding their profits by doing so? Tada’s Coupons Matter Report shows that discounting often reaches an incremental pool of buyers and therefore drives overall sales.
Digital coupons comprise a small but growing part of the coupon universe. As more consumers become digitally savvy, marketers can benefit by targeting heavy coupon users. A new report issued by GfK outlines exactly how digital coupon users are different from the rest of shoppers.
Consumers are increasingly using digital coupons to find new ways to stretch their dollars, thanks in part to the U.S. recession in recent years. As consumers increasingly turn to their smartphones, tablets and PCs to shop online, digital couponing will continue to remain a widespread activity among shoppers. By 2014, U.S. adult digital coupon users will surpass 100 million, according to new statistics from eMarketer.
Price-conscious consumers are doing more research online before making a purchase than ever before thanks to the battered U.S. economy. Those savings-savvy consumers will no doubt be helped by electronic circulars, which now rival their print counterparts in penetration. eMarketer estimates that there will be 92.5 million online coupon users by the end of 2012.
While consumers continue to rely on traditional money-saving methods — like clipping coupons — many are using digital tactics to help save money. For example, 39% of MarketPulse survey respondents downloaded coupons from manufacturer websites in Q4, while 37% downloaded coupons from retailer websites. Retailers need to communicate with both traditional and digital media to reach these 'downturn shoppers.'
Consumers who are spending more time online and who are also keen on saving money are turning to digital coupons in record numbers. Last year’s historic levels of digital coupon use indicate that marketers can generate sales increases by adding this format to their advertising mix. As consumers carry their smartphones while shopping, their use of digital coupons is expected to continue.