Tag: digital influence

How to Convince Small Businesses They Need Websites

When a friend rec­om­mends a new busi­ness to you, you prob­a­bly head straight to their web­site to look up their loca­tion, explore their prod­ucts, and fig­ure out their range of prices. So, why do near­ly 40% of small busi­ness­es not have web­sites?

Charities Targeting Friends and Followers to Build on Ice Bucket Challenge

Every char­i­ty in the U.S. is like­ly wish­ing they’d thought of the Ice Buck­et Chal­lenge. This fundrais­ing event ben­e­fit­ed the Amy­otroph­ic lat­er­al scle­ro­sis (ALS) Soci­ety. As peo­ple across the U.S. post­ed videos of them­selves dump­ing a buck­et of ice water on them­selves or friends, they were also mak­ing dona­tions. The suc­cess of this event shows the pow­er of appeal­ing to char­i­ty friends and fol­low­ers on social net­works.

The ‘Videoquake’ is Here

Con­sumers know the kind of enter­tain­ment they want to view. These days, it’s all about stream­ing online video. Con­sumers like being able to watch what they want, when they want, and they want to keep their costs down.

14% of U.S. Adults Use Online Auctions

Con­sumers are grow­ing more com­fort­able bid­ding for items in online auc­tions. Sens­ing this trend, one large oper­a­tor in the space, eBay, is form­ing more part­ner­ships with oth­er busi­ness­es around the U.S. to bring live online art auc­tions to its cus­tomers. Small art hous­es will now tar­get con­sumers that are seek­ing to bid on art and oth­er col­lectibles.

Prices for Large-Screen Tablets Falling Below $200

Last year, tablets were one of the must-have items for con­sumers who enjoy engag­ing with tech-related prod­ucts. NPD reports that tablet sales grew dur­ing the 2014 back-to-school sea­son. How­ev­er, retail­ers look­ing to con­tin­ue big sales for tablets will need to tar­get a small­er audi­ence dur­ing this year’s hol­i­day sea­son.

11.4% of Smartphone Owners Regularly Use Digital Wallets

As the hol­i­day sea­son pro­gress­es, retail­ers may notice more con­sumers are eager to pay for their pur­chas­es with their smart­phones. Specif­i­cal­ly, these shop­pers are con­vert­ing to alter­nate pay­ment sys­tems like Google Wal­let or Pay­Pal in a big way.

Millennials Like Personalization of Foursquare

Today’s shop­pers have no short­age of ways to find out what their fel­low cit­i­zens think of var­i­ous busi­ness estab­lish­ments and ser­vices. The lead­ing ser­vice providers in this space, Angie’s List and Yelp, have been prof­itable and pop­u­lar. But a recent Mar­ket­Watch report indi­cates that Mil­len­ni­als, the con­sumer group most like­ly to seek out opin­ions, may be grav­i­tat­ing toward a dif­fer­ent site: FourSquare.

iPad Owners Upgrading to the Latest Model

A sur­vey com­mis­sioned by Kens­ing­ton — man­u­fac­tur­er of a wide range of Apple-certified prod­ucts, includ­ing iPhone and iPad acces­sories — sug­gests that Apple is like­ly to enjoy a pos­i­tive recep­tion as the new iPad Air 2 reach­es stores.

Shoppers Seeking Quality Mobile Apps

Ana­lysts have been pre­dict­ing a mobile shop­ping boom as more con­sumers spend time with their smart­phones and tablets. Con­tact Solu­tions, in its Mobile Shop­per Cliffhang­er report, points out that con­sumers have high expec­ta­tions for the online shop­ping expe­ri­ence. They’re increas­ing­ly rely­ing on mobile apps to deliv­er the con­ve­nience and deals they’re look­ing for.

Online Food Orderers Going Mobile

Restau­rants seek­ing growth oppor­tu­ni­ties in the still-stagnant din­ing out mar­ket should check out the mobile food order­ing crowd. Ear­li­er this year, in a QSR­Web post, Ali­cia Kel­so cit­ed some astound­ing sta­tis­tics about online food order­ing. The data came from Eat­Street and was pre­sent­ed to the Nation­al Restau­rant Asso­ci­a­tion.

Job Seekers Researching Prospective Employers Online

Now that the job mar­ket is get­ting busier, can­di­dates are check­ing out prospec­tive employ­ers. Accord­ing to Man­pow­er­Group, the job search is all dig­i­tal as can­di­dates look at web­sites, career sites and social media. Employ­ers should be opti­miz­ing their online pres­ence to appear more attrac­tive but remem­ber to offer per­son­al inter­views to those can­di­dates who inter­est them the most.

Average U.S. Consumer Spends $1,000 a Year on Video Entertainment

U.S. con­sumers may be cut­ting the cord with their cable TV com­pa­nies, but they are still eager to watch online video enter­tain­ment. A new report from Future­Source Con­sult­ing val­ues the U.S. video mar­ket at $123 bil­lion for 2015.

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