SalesFuel, a leading firm of sales, marketing and management strategists, announces its new mobile application, SalesFuel Insights. The free app is available now for Android in Google Play, for Amazon Fire devices and for Apple devices in the iOS App Store.
Tag: digital media
As the affluent population in the U.S. grows, Affluents continue to be enthusiastic consumers of traditional media, even while their use of digital media continues to rise sharply. According to Dr. Stephen Kraus, Ipsos, “Affluents’ growing digital media use tends to supplement – rather than replace – their traditional media use, and the result is real growth in their engagement with media as a whole.”
While marketers debate the true value of their social media spending, few are willing to pull back on this format because they know customers are spending time there. Now that national companies have committed to social media, small local businesses are doing the same. One new research report claims that the growth rate on spending for local social will exceed the overall increases this sector will experience through 2012.
Marketers have been treading carefully when targeting consumers with mobile phone ad campaigns. This advertising channel is expected to grow significantly over the next several years. But that growth depends on consumer reception to these ads so getting it right is important.
Smaller businesses often lag behind when it comes to implementing the latest marketing strategies. I highlighted a MerchantCircle report earlier this week which noted that mobile advertising and group buying tactics will not be top choices for businesses with an ad budget of below $2,500. However, a new report from Borrell Associates points out that the general attitude about online marketing is largely positive for small and medium-sized businesses (SMBs) for 2011.
Earlier this week, I blogged about the latest findings on online video advertising and consumer viewing trends. While view to completion numbers appear to be dropping, there are a number of steps marketers can take to improve consumer engagement with their promotional videos. One strategy includes improved targeting of the audience, as outlined by the findings in AdoTube’s latest study.
Marketers are rushing to spend a significant part of their media budgets online. Many marketers believe they need to have a presence on the most popular and heavily trafficked websites in order to ensure that they reach customers. But a new study shows that targeting online niche audiences may provide a significantly higher ROI.