Tag: digital newspaper subscribers

Think Newspaper Ads are Useless? Think Again!

Print is dead. Well, not quite, but it is definitely in decline. According to a study by Pew Research Center, the circulation of U.S. daily newspapers has fallen to less than 30 million since newspaper’s peak in the 90s and early 80s. But that’s print circulation.

Millennials and Generation Z Might Just Pay for Digital Content

The future is now: Amid “generation #hashtag’s” dominance, “native digital” content and profit models are “must haves” for success in the media industry. Bain & Company’s annual media report identifies five imperatives for media companies in the native-digital era.