Tag: digital spending

B2B Marketers Focus on SEO and PPC

Some of the studies I’ve blogged about recently point to a decline market share for search over the next few years. But in one sector, B2B, search is still king. B2B operators continue to refine their strategies in both SEO (search engine optimization) and PPC (pay per click) to maximize the results of their search investment.

Moms Prefer Digital Shopping; Holiday Ecommerce Sets New Record

According to two recent studies, women spend less time with media outlets such as TV and magazines — but more time online — after becoming a mom. For online shopping specifically, digital won out, with more than a third of mom internet users spending more time on ecommerce than before. U.S. e‑commerce spending for retailers during the November-December holiday shopping period totaled $37.2 billion, a new record, according to comScore.