Tag: digital technology

Smartwatches are Selling Better than Traditional Timepieces

"The total U.S. whole­sale watch uni­verse grew 13% to $8.8 bil­lion in 2018, dri­ven by a 54% increase in dol­lar sales of smart­watch­es, accord­ing to the Decem­ber 2018 Watch Total Mar­ket Report from The NPD Group. Tra­di­tion­al watch­es account­ed for 56% of annu­al dol­lar sales, but smart­watch­es out­sold them in Q4 2018, account­ing for 55% of total watch sales dur­ing the final three months of the year."

Boomers Don't Shun Digital Technology But Adopt at Slower Rate

Although an increas­ing num­ber of baby boomers own smart­phones and belong to social net­works, boomers — espe­cial­ly old­er ones — still tend to be less dig­i­tal­ly engaged than younger con­sumers, accord­ing to new research from eMar­keter. Only 42.6% of boomers who have mobile phones are mobile inter­net users. How­ev­er, boomers are about as like­ly as younger inter­net users to use email.

New Study Details Importance of Digital Technology in Moviegoer Awareness and Decision-Making

A new­ly com­mis­sioned research study of near­ly 4,000 movie­go­ers finds that an over­whelm­ing num­ber of peo­ple across all age groups have ful­ly adopt­ed dig­i­tal tech­nolo­gies and increas­ing­ly depend on them to gain infor­ma­tion about new movie releas­es and help with their deci­sions about which films to see. The study found that the Inter­net and word-of-mouth are gain­ing in impor­tance (close­ly fol­low­ing in-theater trail­ers and TV com­mer­cials) as a way that movie­go­ers dis­cov­er upcom­ing film releas­es and now rank ahead of tra­di­tion­al meth­ods of adver­tis­ing such as bill­boards and news­pa­per ads. The impor­tance of peer group feed­back (social net­work­ing, face to face inter­ac­tion, tex­ting) in the decision-making process was also a key find­ing of the study, with teens and young adults espe­cial­ly influ­enced by this con­sumer voice.