"The total U.S. wholesale watch universe grew 13% to $8.8 billion in 2018, driven by a 54% increase in dollar sales of smartwatches, according to the December 2018 Watch Total Market Report from The NPD Group. Traditional watches accounted for 56% of annual dollar sales, but smartwatches outsold them in Q4 2018, accounting for 55% of total watch sales during the final three months of the year."
Tag: digital technology
Although an increasing number of baby boomers own smartphones and belong to social networks, boomers — especially older ones — still tend to be less digitally engaged than younger consumers, according to new research from eMarketer. Only 42.6% of boomers who have mobile phones are mobile internet users. However, boomers are about as likely as younger internet users to use email.