Tag: digital TV

The Effect of Programmatic on Digital Video Advertising

Approximately $59.431 billion expected to be spent on programmatic digital display advertising in the U.S. this year. Of that, eMarketer believes that $29.24 billion (or 49.2%) will be allocated to programmatic video. Programmatic video is expected to account for about half of programmatic digital display spending by 2021 and continue to grow from there.

Free Digital TV Streamers More Likely to be Female

According to new research from The NPD Group, free-TV streaming among women and girls is driven by younger viewers, between the ages of 13 and 24, who represent 20% of all free-TV streams. Younger women are also willing to pay to own movies and TV shows, which in large part reflects the value they place on the content. Growing interest in watching TV programming on streaming sites is a natural evolution of electronic video.