Tag: digital video

Baby Boomers Spend 4.25 Hours Looking at Screens Daily

“The amount of time that Americans ages 60 and older spend on their TVs, computers, tablets or other electronic devices has risen almost half an hour per day over the past decade, according to a Pew Research Center analysis of Bureau of Labor Statistics data, even as screen time among younger people has more or less held steady.”

Free Video Ads? Yes, Please!

Have you ever wondered whether it’s worth including YouTube ads in a campaign? If you have to ask yourself that, you probably don’t know that, within the past month, 27% of all U.S. adults took action after seeing a YouTube ad, according to AudienceSCAN on AdMall by SalesFuel.

Yes, There are More Digital Ways to Advertise to Millennials

Since Nintendo debuted the first console in 1985, video games have taken America by storm and can now be played pretty much anywhere now that they’ve expanded from consoles and computers to mobile devices. This is great for the 67% of millennials who never outgrew their childhood gaming habits and play games monthly. But what good is that for advertisers who are targeting millennials, but aren’t selling video games?

Retailers to Target Asian-American Consumers Digitally

“Asian Americans are among the most digitally enabled and tech-adopting consumers in the country, and that plays a big role in how this group is influenced, engages with brands, seeks out information makes purchase decisions and ultimately decides which products and services to buy, reports Nielsen. This process is often described as the path to purchase. Brands able to connect with Asian American consumers along this path can form mutually beneficial relationships with a powerful consumer group, while also peeking around the corner at the future of consumption among all consumers.”

The Effect of Programmatic on Digital Video Advertising

Approximately $59.431 billion expected to be spent on programmatic digital display advertising in the U.S. this year. Of that, eMarketer believes that $29.24 billion (or 49.2%) will be allocated to programmatic video. Programmatic video is expected to account for about half of programmatic digital display spending by 2021 and continue to grow from there.

Are Video Display Ads Worth Your Clients’ Money?

With all the damage ad fraudsters have been causing programmatically transacted digital ads, online display advertisers just want to know that their ads are still being delivered to real people at the time and place they paid for. As luck would have it, Integral Ad Science’s H2 2018 U.S. Media Quality Report has good news for you to share with your display ad using clients.

How to Spark Conversation with Non-TV Ads

Conversations are the cause of around 19% of sales, reports MIT researchers. That’s why TV advertising has been so prominent for so long. So, what are advertisers going to do now that cord cutting is only becoming more prevalent?

3 Tips to Increasing Digital Advertising Efficiency

Do you have digital advertising clients? Make sure they’re taking advantage of these three trends to make the most of their digital ad spend.

Over Half of U.S. Video Starts Are Now Mobile

As more consumers adopt over-the-top (OTT) viewing, the more they’ll consume digital video via mobile devices, reports Ooyala.

Manage Smarter 49: Startups, Smarts and Managing to Success

A self-proclaimed CEO and janitor, Drew Rhodes became the cofounder of Aletheia Digital with his two partners in April of 2017. Prior to joining Aletheia Digital, Drew worked at Sagamore Hill Broadcasting as its Regional Director where he successfully directed the station group including two start up television stations in Lake Charles, LA and Watertown, NY. In episode 49, we discuss: the differences between managing a startup vs an established, corporate entity; ways to get higher engagement among managers, your team within the startup environment; and managing for a ‘lean and mean’ work environment.

Online Video: Marketing Expert Recommended For Top ROI

Companies that utilize online video ads witness 41% more web search traffic than their video-less counterparts.

Where Will Americans be Watching Their 81 Minutes of Video per Day?

Your clients’ ads can reach consumers who will be watching 81 minutes of video every day in 2019.

1 2