Tag: digital video

Manage Smarter 49: Startups, Smarts and Managing to Success

A self-proclaimed CEO and janitor, Drew Rhodes became the cofounder of Aletheia Digital with his two partners in April of 2017. Prior to joining Aletheia Digital, Drew worked at Sagamore Hill Broadcasting as its Regional Director where he successfully directed the station group including two start up television stations in Lake Charles, LA and Watertown, NY. In episode 49, we discuss: the differences between managing a startup vs an established, corporate entity; ways to get higher engagement among managers, your team within the startup environment; and managing for a ‘lean and mean’ work environment.

Online Video: Marketing Expert Recommended For Top ROI

Companies that utilize online video ads witness 41% more web search traffic than their video-less counterparts.

Where Will Americans be Watching Their 81 Minutes of Video per Day?

Your clients’ ads can reach consumers who will be watching 81 minutes of video every day in 2019.

Short Video Clips Connect with More B2B Buyers

More than half of all digital video consumption occurred on smartphones in 2017, and, per NPD Group, streaming video took up a whopping 83% of total mobile data consumed. This sea change in user consumption patterns represents a huge opportunity for business-to-business brands to score points in the social media feeds of their customers and prospects, Adweek reports.

SEO: Giving Video Ads a Voice Before Viewers Even Press Play

Give your client’s video ads the boost they need to get ahead of the competition’s ads with this often overlooked ad strategy.

3 Tips to Increasing Digital Advertising Efficiency

Do you have digital advertising clients? Make sure they’re taking advantage of these three trends to make the most of their digital ad spend.

Don’t Let Digital Ads Fall Victim to this Fatal Error

If digital content takes a long time to load, 47% of Americans will give up trying to view it entirely. What steps are you taking to ensure that doesn’t happen to your clients’ ads?

Move Over, Pre-Roll Video Ads; It’s Time for Branded Video

Your clients may think that pre/mid/post-roll video ads are the best video advertising route they can take, but 7% more media decision-makers are increasing branded video spend instead.

Planning Internet Advertising Spend in the Coming Year

Internet/online/mobile advertising revenues from the first half of 2017 were up 22.6% from that time in 2016. Here’s what you can learn from those stats to plan for 2018.

Video is Not Only Alive, It’s Thriving!

92% of those surveyed view video marketing’s importance as being on the rise. And that’s not an opinion that’s only relevant to this year.

93% Say Tech Teaches Them New Tricks

Millennial women using technology are driven, not distracted, a Refinery29 study finds.

Media Companies to Improve the Digital Video Ad Process

There’s no question that interest in online videos ads is huge. But marketers and ad agencies say they’re encountering difficulties executing these campaigns. This development is a call to action for media companies that are looking for the best way to increase their own ad revenue.

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