Tag: dining out

More Americans Prefer Burgers than Chicken Sandwiches

“Burgers have been a top item ordered at U.S. restaurants for decades, but chicken sandwiches have come on strong over the last several years. There are more chicken sandwich restaurant concepts and chicken sandwiches are appearing on more menus. So, have burgers been knocked off their perch by chicken sandwiches?”

Mobile Technology May Improve Dining Out Experience

The use of mobile technology is changing shoppers’ way of life from researching products, receiving promotions and making purchases. Businesses are reacting to this shift in consumer behavior by formulating mobile media strategies, and the restaurant industry is no different. A growing number of Mobile Users think tablet order-takers and order-ahead apps are more likely to improve the dining out experience.