With all the damage ad fraudsters have been causing programmatically transacted digital ads, online display advertisers just want to know that their ads are still being delivered to real people at the time and place they paid for. As luck would have it, Integral Ad Science’s H2 2018 U.S. Media Quality Report has good news for you to share with your display ad using clients.
Tag: display ads
Once consumers show interest in a specific product online, it’s easy to imagine they’re halfway down the purchase funnel. To reel in consumers the rest of the way, marketers are investing more in retargeting efforts.
Marketers are spending plenty of money running display ads. They’re making decisions about page placement, ad size and what to include for visuals in order to attract attention. Sticky has released a new infographic that explains just how challenging it is to get display ads noticed and what marketers should do to increase their visibility.
The simple display ad market, now worth $12.7 billion may begin shrinking soon. Marketers are starting to understand that a significant percentage of the inventory has no value, primarily because of new viewability standards. To counter this problem, publishers are making changes to the media spaces that they are selling.
Earlier this year, I highlighted a couple of reports which predicted that about 20% of publishers and marketers will use real-time bidding (RTB) to buy and sell online ad space by year end. This trend particularly impacts the display ad market. eMarketer analysts expect that about 25% of display ads will be sold through the RTB process by 2015.
Marketers seeking to reach specific audiences often use the tools on Google Display Network for their display ad campaigns. Doing so allows them to narrow down placements, sites, categories, topics, keywords, demographics, device and remarketing. Despite all of these options, it’s tough to run campaigns successfully without the proper research tools.
Facebook’s star is rising as the company prepares to roll out its IPO next month. The company is competing hard to control a larger share of the display ad market. In fact, it’s competing so hard, it’s willing to discount ad prices – a move that’s reminiscent of Amazon’s strategy in its quest for domination of the retail sales market.
Half a second. That’s the industry standard for measuring a display ad view. This time span may sound incredibly short but many display ads are not being seen by their intended audiences at all. And this problem is prompting marketers to take action.
The old saying that first impressions make a difference counts in marketing. Advertisers are routinely allocating a significant portion of their media budgets to display marketing. But those online ads can’t make much of a difference if they don’t have a chance to make an impression – often because they’re located in the wrong place.