Hispanic Americans, African Americans, and Asian Americans make up 18.1%, 13.4%, and 5.8%, respectively, of consumers in the U.S., according to PQ Media and ANA AIMM’s U.S. Multicultural Media Forecast 2019. Yet, the marketing revenue for all of these demographics combined last year was only 5.17%.
Tag: diversity and inclusion
To track whether business leaders are only paying lip service, the UNC Kenan-Flagler Business School recently conducted the 2016 Diversity Competencies for Leadership Development Survey. The survey results are worth a look if this topic is a challenge for your organization.