Tag: drinking

Hotel Bars to Cater to Travelers’ Need to Unwind

"Alco­hol has long been embed­ded in Amer­i­can cul­ture, from the bar to the home to the brew pub and beyond, reports Nielsen. When we think about how and where Amer­i­ca will drink in the com­ing years, we need to con­sid­er today’s on-the-go, frag­ment­ed con­sumer land­scape. The bedrock of trav­el stay is the hotel, where oppor­tu­ni­ties remain to up the ante in the alco­hol indus­try."

Millennials are Increasingly Open to Buying Beer in New Retail Environments

"The mar­ket hears about frag­men­ta­tion quite a bit, but its effects can’t be underestimated—even in cat­e­gories that have his­tor­i­cal­ly boast­ed clear­ly defined paths-to-purchase. Today, infor­ma­tion is every­where, choice is ram­pant, and even the most tra­di­tion­al con­sumer jour­neys are shift­ing."