Tag: e-commerce avoiders

Brick-and-Mortar Retailers to Promote Holiday Inspiration

"The vast majority of U.S. consumers plan to spend at least as much this year on holiday gifts as they did last year and will be turning to stores for holiday gift inspiration, according to results of the 13th Annual Holiday Shopping Survey from Accenture."

Increased Cybersecurity Can Make Potential eCommerce Avoiders Feel Safer

A new report by Capgemini's Digital Transformation Institute has revealed that cybersecurity is a new source of competitive advantage for retailers. It calls for more organizations to align cybersecurity policies with customer expectations to take advantage of this opportunity. The report, "Cybersecurity: The New Source of Competitive Advantage for Retailers" demonstrates that consumers are increasingly aware of security breaches in retail and are willing to spend more with retailers who demonstrate robust cybersecurity capabilities.

Face-to-Face Interaction Drives In-Store Shopping

Recent Harris Poll research drives home the point that online shopping has become ubiquitous across the U.S. Consumers are buying online in every category. While younger consumers have been quick to embrace digital shopping, especially with mobile devices, older consumers make purchases online at a higher rate for some product categories. Despite this euphoria, consumers say they still like the in-person shopping experience.