"We’re about one month away from Easter. Last year the National Retail Federation and Prosper Insights & Analytics projected Easter spending to amount to $1.84 billion. A total of 81% of Americans celebrated the holiday and spent an average of $150 per person. This year’s numbers aren’t out yet, but here are the details from last year."
Hoping the temperatures will meld with their desire to celebrate, 80% of Americans this Easter are eagerly looking forward to a fun, family-filled holiday. According to the National Retail FederationÛªs Easter Spending Survey conducted by Prosper Insights & Analytics, the average person celebrating Easter will spend $140.62
Consumers will look for affordable ways to spruce up their homes and wardrobes to celebrate Easter this year. The average person celebrating Easter will spend approximately $145.13 on candy, decor, apparel and food. According to the National Retail Federation (NRF), total spending will reach an estimated $17.2 billion.
Americans plans to spend an average of $145.28 on everything from apparel and candy to food and decorations this Easter, according to a new NRF survey. Nearly half (48.5%) will take advantage of spring sales to buy apparel, with total spending on those items expected to reach $3B, while the majority (89.3%) will shell out more than $2B on traditional favorites such as chocolate eggs and jelly beans.
Despite a late Easter this year, consumers’ eagerness to spend on décor, food and even new spring apparel is not expected to be adversely affected. According to NRF’s 2011 Consumer Intentions and Actions survey, the average consumer is expected to spend $131.04 on everything from candy to clothes – up from $118.60 in 2010, but not quite to pre-recession levels. Total spending on Easter related merchandise is expected to reach $14.6 billion. “Due to such a late holiday, Easter promotions will last all spring long,” said NRF President and CEO Matthew Shay. Many Americans will take advantage of retailers’ spring sales to buy new clothing for the entire family. Food and candy will account for most of a consumer’s budget, bringing in $2.1 billion in candy sales and $4.5 billion in food sales alone.
Traditionally seen as the kickoff to spring, Easter couldn't come at a better time this year for Americans eager to say goodbye to winter. According to NRF's 2010 Easter Consumer Intentions and Actions Survey, conducted by BIGresearch, holiday celebrants will spend slightly more this year with the average person expected to shell out $118.60. Total spending is expected to reach $13.03 billion. When it comes to buying Easter merchandise, most Americans will shop at discount (64.8%) and department stores (33.2%), followed by specialty stores such as florists or gift/greeting card stores (22.0%), online (13.1%), specialty clothing stores (7.0%) and catalogs (3.7%). Nearly three-quarters (71.3%) of young adults ages 18–24 will buy gifts this year, with 25–34 year-olds spending the most this Easter at $136.79.