Are you still having trouble convincing your B2B clients that they need to develop thought-leadership content? They may be hesitating because they don’t understand the kind of impact this content can have on their bottom line. Here is some data to help you change their minds.
The most recent Edelman ‘trust’ barometer shows most employees choose to believe what they hear in the break room from their peers instead of formal announcements made by management. If gossip machine controls the information flow in your company, here’s what you need to do.