Tag: Edelman

55% of Decision Makers Use Thought-Leadership Content to Vet Businesses

Are you still having trouble convincing your B2B clients that they need to develop thought-leadership content? They may be hesitating because they don’t understand the kind of impact this content can have on their bottom line. Here is some data to help you change their minds.

Do Your Employees Trust You?

The most recent Edelman ‘trust’ barometer shows most employees choose to believe what they hear in the break room from their peers instead of formal announcements made by management. If gossip machine controls the information flow in your company, here's what you need to do.

Traditional Media Still Ranks High in Trust with Consumers

Twitter is a fabulous tool for disseminating information during an emergency. Because it’s easy to get the information out quickly, the sources sometimes get their facts wrong. These kinds of gaffs are why consumers cast a wary eye at social media with respect to trust. Edelman Trust Barometer for 2014 shows that consumers still find traditional media most trustworthy.