Tag: education

If you think you’re a professional salesperson, could you prove it to a judge?

Ask any­one in sales if they con­sid­er them­selves a pro­fes­sion­al, and the response is an imme­di­ate YES. But I chal­lenge you… if you were in court, in front of a judge, could you pro­duce the evi­dence to prove you’re a pro­fes­sion­al sales­per­son?

Colleges Targeting more Students from Lower-Income Families

"The over­all num­ber of under­grad­u­ates at U.S. col­leges and uni­ver­si­ties has increased dra­mat­i­cal­ly over the past 20 years, with growth fueled almost exclu­sive­ly by an influx of stu­dents from low-income fam­i­lies and stu­dents of col­or, reports Pew Research Cen­ter."

University of Virginia Wins AdMall “Best Use of Marketing Research” Award at National Student Ad Competition: National competition gives “real world” experience to collegiate advertising majors

The win­ning details can all be found in the hard data! That’s why it’s a big win for the Uni­ver­si­ty of Ore­gon team, win­ners of the Nation­al Stu­dent Adver­tis­ing Com­pe­ti­tion (NSAC). The team earned the AdMall Best Use of Mar­ket­ing Research Award dur­ing this year's Amer­i­can Adver­tis­ing Fed­er­a­tion (AAF) nation­al con­fer­ence, held June 10–13 in Las Vegas at Caesar’s Palace. Ore­gon best­ed more than 140 par­tic­i­pat­ing teams.

Younger Consumers Support Education-Related Causes

Char­i­ta­ble dona­tions rose in 2013, the first growth seen since the 2008 reces­sion. But of course, mea­sure­ments like this typ­i­cal­ly track mon­e­tary giv­ing — just one of the ways Amer­i­cans, and peo­ple the world over, can con­tribute to caus­es they believe in. Broad­en­ing the scope to all types of giv­ing, a recent Har­ris Poll finds that nine out of ten Amer­i­cans (91%) have made some sort of con­tri­bu­tion with­in the past two to three years, with mon­ey only the sec­ond most com­mon type of giv­ing (66%), after used cloth­ing (73%).

Parents Eager to Enroll Children in Computer Programming Classes

The dig­i­tal rev­o­lu­tion which has so engaged con­sumers as they inter­act with enter­tain­ment sources and mar­keters is spread­ing to a new sphere. Par­ents are think­ing about the future for their chil­dren and they see the impor­tance of the right kind of edu­ca­tion. For many, this means learn­ing com­put­er pro­gram­ming. Schools and pri­vate orga­ni­za­tions are expand­ing their pro­grams to include this train­ing.

More Higher Ed Institutions Using Social Media as Recruiting Tool

A new class of under­grad­u­ates will be arriv­ing at many col­lege and uni­ver­si­ty cam­pus­es with­in the next few weeks. So it must be time for the admis­sions office to crank up the mar­ket­ing machine again. For many insti­tu­tions of high­er edu­ca­tion, mar­ket­ing these days is all about dig­i­tal and social.

Online Colleges to Promote Their Lower-Cost Models

For many U.S. stu­dents, mov­ing out of their par­ents’ homes and onto a col­lege cam­pus is an expen­sive rite of pas­sage. But with the eco­nom­ic recov­ery stalling and the cost of high­er edu­ca­tion increas­ing, some col­leges are pro­mot­ing a less cost­ly way to obtain a 4‑year or Master’s degree. One of the lat­est pro­grams being mar­ket­ed by for-prof­it col­leges is the online study option.

Marketing of Foreign Language Training To Increase

It may be a busi­ness­man prepar­ing to take up a year­long appoint­ment in Chi­na. Or it may be an upper lev­el CIA offi­cer who needs to brush up on her Ara­bic as part of her job require­ment. But one thing is cer­tain. More Amer­i­cans believe that for­eign lan­guage pro­fi­cien­cy is crit­i­cal for the U.S. to excel in the new glob­al econ­o­my. As a result, demand for lan­guage train­ing will rise.

High School Sports Sponsorship Increases

Bud­get cuts have been par­tic­u­lar­ly hard for many high school sports teams dur­ing the reces­sion. Even the door-to-door fund-rais­ing cam­paigns and addi­tion­al fees paid by play­ers aren't always enough to sup­port a foot­ball or hock­ey team for an entire sea­son. This finan­cial sit­u­a­tion opens a new oppor­tu­ni­ty for mar­keters who want to form a con­nec­tion with local con­sumers.

Critical Skills Survey Points to Employee Training Need

Back-to-school sea­son is right around the cor­ner. But this year, con­sumers under the age of 21 might not be the only ones work­ing on their read­ing, writ­ing and math skills. The lat­est Amer­i­can Man­age­ment Asso­ci­a­tion sur­vey finds that busi­ness­es require excel­lence in basic skills along with oth­er com­pe­ten­cies that few­er employ­ees seem to have these days.

College and Technical Schools to Market Health Care Degrees

Unem­ployed Amer­i­cans have been hear­ing for years that the path to a sta­ble career can be found in the health care indus­try. The Depart­ment of Labor rou­tine­ly advis­es that over 3 mil­lion jobs will be cre­at­ed in this sec­tor in the next 8 years. Despite this pos­i­tive news, almost half of sur­veyed high school stu­dents – the group that will make up the next gen­er­a­tion of employ­ees – do not plan to study for a career in health care or sci­ence.

Community Colleges and Trade Schools Marketing to Minorities

Con­sumers con­cerned about their abil­i­ty to find good-pay­ing jobs are turn­ing to edu­ca­tion­al insti­tu­tions to sharp­en their skills and improve their attrac­tive­ness to employ­ers. Dur­ing the reces­sion start year of 2008, col­leges, uni­ver­si­ties and trade school saw a 6% increase in fresh­men enroll­ment. An enroll­ment jump dur­ing a reces­sion­ary peri­od is not new, but what has changed this time around is the demo­graph­ic com­po­si­tion of the fresh­men class­es.

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