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Local TV revenues stand to rise by about 5.8% this year, according to BIA Advisory Services. The growth is being fueled by the Winter Olympics and by the upcoming fall elections.
Tag: elections
Online Video Advertising to Play Key Role in Next Election Cycle
Politicians are always looking for a way to stand out from the crowd. In the last presidential election, candidates turned to social media with great success. For the upcoming year, pundits are expecting political organizations to pour money into online video ads.Politicians are always looking for a way to stand out from the crowd. In the last presidential election, candidates turned to social media with great success. For the upcoming year, pundits are expecting political organizations to pour money into online video ads.
Political Advertising to Jump in 2012
The battle for the White House in 2012 has already begun with a seemingly endless supply of Republican party hopefuls tossing their hats into the ring. As we move through straw polls, caucuses, debates and primaries, ad spending will rise. Analysts at Moody’s point to several unique elements in this election cycle that are likely to drive the ad market to as much as 18% higher than the 2010 spending levels.
Online Media More Important in Upcoming Elections
Pundits have been predicting that the midterm election cycle this fall will boost the coffers of local radio and TV stations. There’s another sector that will witness increased advertising as well – online media. Experts are pointing to the online strategies employed by both President Barrack Obama and new Massachusetts Senator Scott Brown as evidence that a well-planned online media campaign leads to success.
