Over the course of your advertising career, you’ve probably learned that the only way to keep your target audience’s attention is to keep your ads as short as possible. However, according to Litmus’ State of Email Engagement report, you may have a bit more wiggle room in email outreach than you thought.
Tag: email ads
After analyzing four billion emails across 19 industries in 126 countries, GetResponse has found new data about the most effective ways to utilize email marketing. How do your clients compare?
While email is still a medium that everyone uses and advertisers rely on, its effective usage methods tend to change. That’s why it’s important to stay updated on the latest trends and studies concerning email marketing.
Year-end holiday emails are all about content. Of course they need to be well-timed and look good, but the deciding factor will ultimately be who offers the most enticing deal.
Sixty-nine percent of businesses still put time and money into their email advertising. Here are the forms they're using and what they're getting out of it.
With all the positivity responders of GetResponse and Smart Insights' show toward email marketing, some survey results of how they're using email are shocking.
It's time to get your clients' ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers' attention for 118% longer than digital).
Nearly 3/4 of consumers want to hear from your clients via email. Are you helping them do their part to make their emails something customers want to open and respond to?