Over the course of your advertising career, you’ve probably learned that the only way to keep your target audience’s attention is to keep your ads as short as possible. However, according to Litmus’ State of Email Engagement report, you may have a bit more wiggle room in email outreach than you thought.
Tag: email ads
What Makes Email Marketing Successful in 2019?
After analyzing four billion emails across 19 industries in 126 countries, GetResponse has found new data about the most effective ways to utilize email marketing. How do your clients compare?
How to Increase Email Open and Click Rates
While email is still a medium that everyone uses and advertisers rely on, its effective usage methods tend to change. That’s why it’s important to stay updated on the latest trends and studies concerning email marketing.
Can You Guess Which Holiday Year-End Email Strategy Worked Best Last Year?
Year-end holiday emails are all about content. Of course they need to be well-timed and look good, but the deciding factor will ultimately be who offers the most enticing deal.
Here’s How Your Clients Could Reap More from Email Marketing
Sixty-nine percent of businesses still put time and money into their email advertising. Here are the forms they're using and what they're getting out of it.
The Important Aspects of Email Marketing Your Competition is Overlooking
With all the positivity responders of GetResponse and Smart Insights' show toward email marketing, some survey results of how they're using email are shocking.
Reaching the 65% of Kids Who Use Tablets, and Their Parents
How are parents and other family members going to know what to get their kids as presents? The children will tell them after they see your clients’ ads.
Why Your Clients Shouldn't Be Overlooking the Power of Direct Mail
It's time to get your clients' ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers' attention for 118% longer than digital).
3 Tips to Make the Most of Email
Nearly 3/4 of consumers want to hear from your clients via email. Are you helping them do their part to make their emails something customers want to open and respond to?
Driving B2B Sales Using Mobile
The media format driving and/or influencing approximately 42% of the revenue of B2B companies is probably within arms' reach of you as we speak. Are you utilizing it?
