"Whether it’s the return of Pumpkin Spice Lattes in the fall or the green shakes that herald the coming of spring, consumers buy into these annual traditions and the sense that these offerings — like colorful fall leaves and spring flowers — are here for only a short time."
Tag: email marketing
With email being such a popular advertising medium, there have been many discussions about best practices for subject lines and the timing of delivery. However, many of those are just opinions with no research backing.
Is it too early to send out email marketing campaigns for the 2019 holiday season? Yes. But it’s not too early to help your clients plan their holiday email marketing strategy.
Over the course of your advertising career, you’ve probably learned that the only way to keep your target audience’s attention is to keep your ads as short as possible. However, according to Litmus’ State of Email Engagement report, you may have a bit more wiggle room in email outreach than you thought.
After analyzing four billion emails across 19 industries in 126 countries, GetResponse has found new data about the most effective ways to utilize email marketing. How do your clients compare?
Email marketing continues to be a key tool for businesses that want to reach out to new and existing clients. But, with so many businesses deploying frequent email campaigns, consumer CTRs continue to fall.
Nearly 3/4 of consumers want to hear from your clients via email. Are you helping them do their part to make their emails something customers want to open and respond to?
Content marketing is one of the buzzwords for 2013. This industry trend, in the form of email, is being adopted by more accountants and CPA firms according to the newly released CPA Firm Email Marketing Benchmark Report. For businesses in this sector, emailing a newsletter regularly is proving to be an effective form of content marketing.
The study was conducted by the BizActions division of ThomsonReuters and PDI
Are consumers paying attention to email messages? Is there a way marketers can increase consumer engagement with email? These questions were explored in a survey recently carried out by Pivotal Veracity. Their findings can help marketers improve the results of their email campaigns.