With email being such a popular advertising medium, there have been many discussions about best practices for subject lines and the timing of delivery. However, many of those are just opinions with no research backing.
Tag: email subject lines
How many business emails do you actually get a response to? If you just experienced a sinking feeling in your chest, you’re not alone.
Getting the attention of consumers is difficult enough these days. Yet, some marketers are failing to follow basic principles when designing their email campaigns. A couple of recent studies underscore just how important it is to get the email subject line right as the first step in a successful campaign.