Tag: email subject lines

The Keys to 50% Email Response Rates

How many business emails do you actually get a response to? If you just experienced a sinking feeling in your chest, you’re not alone.

Marketers to Tweak Email Subject Lines

Getting the attention of consumers is difficult enough these days. Yet, some marketers are failing to follow basic principles when designing their email campaigns. A couple of recent studies underscore just how important it is to get the email subject line right as the first step in a successful campaign.