Tag: email

The Truth About Email Engagement has been Revealed

Over the course of your advertising career, you’ve probably learned that the only way to keep your target audience’s attention is to keep your ads as short as possible. However, according to Litmus’ State of Email Engagement report, you may have a bit more wiggle room in email outreach than you thought.

How to Ask for An Appointment in an Email Cold Call

When I got the message below from Daniel McLellan, I had to share it with you.

Here’s How to Get Your “Just Checking In” Emails Answered

If you’re sick of writing, “Just Checking In,” as the subject line of every outreach email you send to clients, guess what; they’re probably just as sick of reading it.

2 Tips to Keep Your Service from Becoming Obsolete

When was the last time you updated your customer service plan? If your response was a scoff thinking that your service plan doesn’t need updates, think again.

What Makes Email Marketing Successful in 2019?

After analyzing four billion emails across 19 industries in 126 countries, GetResponse has found new data about the most effective ways to utilize email marketing. How do your clients compare?

How To Help Your Clients Improve Email Read Rates

Have your clients set new goals for their email marketing campaigns this year? They might benefit from understanding a few industry statistics.

Why Your Client Should Focus on Small Data

Is the obsession with big data over yet? Who can blame your clients for asking themselves that question

Cold Email Subject Lines That Get Your Emails Read

An email’s subject line has an undeniable impact on open rates: 33% of email recipients open an email based on the subject line alone. But, just knowing the importance of a subject line doesn’t mean you will write effective ones.

List Management: The Email Strategy Your Clients Ignore

Could your clients be getting more out of their email marketing campaigns? Yes. Especially if they manage the churn rate that plagues most email subscriber lists.

3 Techniques to Increase Email Response Rates

Do you wish you could get more responses to your initial outreach emails to potential clients? According to HubSpot writer Aja Frost, the solution can be as simple as improving your introduction.

Boost Email Open Rates By Doing This, Research Says

Prospects aren’t opening three out of four of your sales emails. That’s right, prospects only open about 24% of the sales emails they receive.

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