"Whether it’s the return of Pumpkin Spice Lattes in the fall or the green shakes that herald the coming of spring, consumers buy into these annual traditions and the sense that these offerings — like colorful fall leaves and spring flowers — are here for only a short time."
Email continues to be an effective and personalized way for marketers to connect with consumers. That said, your clients should be tracking whether their email campaign ROI stats are as good as or better than what their competitors are experiencing.
With email being such a popular advertising medium, there have been many discussions about best practices for subject lines and the timing of delivery. However, many of those are just opinions with no research backing.
Do you get disappointed when you email a prospect and get an out-of-office message in return? Those messages are full of useful information, as Matt Benati points out in a recent HubSpot article.
Data-driven personalization has helped 96% of marketers achieve their goals, according to Ascend2’s Data-Driven Personalization report. These marketer’s goals are, hopefully, the same as your clients’.
Over the course of your advertising career, you’ve probably learned that the only way to keep your target audience’s attention is to keep your ads as short as possible. However, according to Litmus’ State of Email Engagement report, you may have a bit more wiggle room in email outreach than you thought.
When I got the message below from Daniel McLellan, I had to share it with you.
If you’re sick of writing, “Just Checking In,” as the subject line of every outreach email you send to clients, guess what; they’re probably just as sick of reading it.
When was the last time you updated your customer service plan? If your response was a scoff thinking that your service plan doesn’t need updates, think again.
After analyzing four billion emails across 19 industries in 126 countries, GetResponse has found new data about the most effective ways to utilize email marketing. How do your clients compare?
Have your clients set new goals for their email marketing campaigns this year? They might benefit from understanding a few industry statistics.