Is the obsession with big data over yet? Who can blame your clients for asking themselves that question
An email’s subject line has an undeniable impact on open rates: 33% of email recipients open an email based on the subject line alone. But, just knowing the importance of a subject line doesn’t mean you will write effective ones.
Could your clients be getting more out of their email marketing campaigns? Yes. Especially if they manage the churn rate that plagues most email subscriber lists.
Do you wish you could get more responses to your initial outreach emails to potential clients? According to HubSpot writer Aja Frost, the solution can be as simple as improving your introduction.
Prospects aren’t opening three out of four of your sales emails. That’s right, prospects only open about 24% of the sales emails they receive.
How many business emails do you actually get a response to? If you just experienced a sinking feeling in your chest, you’re not alone.
While email is still a medium that everyone uses and advertisers rely on, its effective usage methods tend to change. That’s why it’s important to stay updated on the latest trends and studies concerning email marketing.
You try to address prospects' needs in your email messages. And, you always include a call to action. Have you also considered the DISC style of the recipient?
Even when consumers can tell they are looking at content marketing, most (67%) still value it. Especially when it is transparent and of high quality.
The way you begin any form of writing is the key to whether or not people will continue reading. If it’s boring or looks the same as other emails they’ve been opening recently, they’ll skip it before even reaching your primary content.