The way you begin any form of writing is the key to whether or not people will continue reading. If it’s boring or looks the same as other emails they’ve been opening recently, they’ll skip it before even reaching your primary content.
Year-end holiday emails are all about content. Of course they need to be well-timed and look good, but the deciding factor will ultimately be who offers the most enticing deal.
Reps everywhere have likely experienced awkward silence following a period of communication with a prospect. What happened? Why did the prospect suddenly stop responding? These moments can be tough because while you don’t want to come across as pushy, you’d like to continue the dialogue.
Breakup emails are a final call-to-action that shows you have noticed the client’s silence and are going to respond appropriately. This is the make-or-break. How will they respond?
After the show is over, how do I follow up? Fast. There are companies and salespeople who email quotes, confirmations and copies of orders directly from their exhibit booth to the office of the prospect or customer. That's real fast.
Is your client considering cutting the ad dollars their spending on email or dropping the medium altogether? Stop them. Stop them right now.
Does your latest prospect prefer email or phone contact? If they don’t specifically list a certain medium on their LinkedIn or other pages, you’ve no way of knowing. Or do you?