Tag: eMarketer

Advertisers Shift Spending to Traditional Media When ROI is Right

We all know that digital ad spending is likely to surpass spending on traditional media formats this year. By 2023, say eMarketer analysts, projected digital advertising will amount to 66% of media spending.

B2B Marketers Need Digital Advertising Guidance in 2019

B2B marketers may have been slow to catch onto the digital advertising trend. But, that doesn’t mean they intend to stay behind the pack this year.

Retailers to Account for 22% of Digital Ad Spending This Year

Earlier this month, PwC predicted that the U.S. digital ad market will be worth $99.8B in 2018. eMarketer’s most recent forecast is even more bullish and put the digital ad market at $107.3B this year.

Are Your Clients Meeting Their Omnichannel Goals?

Retailers believe their in-store sales will shrink 14% in the next 12 to 18 months. This kind of statistic should set off alarms for your clients.

eMarketer – 58.3% of Digital Display Ads This Year Will be Native

With an expected sales volume of about $32.9 billion this year, native advertising is clearly delivering results for marketers.

Are Your Clients Spending Enough on Traditional Ads?

While the experts are all excited about shiny new media objects, the rest of us are commuting to work, waiting on customers at the store counter, or cleaning house. At the same time, we're also using traditional media.