Tag: eMarketer

Advertisers Shift Spending to Traditional Media When ROI is Right

We all know that dig­i­tal ad spend­ing is like­ly to sur­pass spend­ing on tra­di­tion­al media for­mats this year. By 2023, say eMar­keter ana­lysts, pro­ject­ed dig­i­tal adver­tis­ing will amount to 66% of media spend­ing.

B2B Marketers Need Digital Advertising Guidance in 2019

B2B mar­keters may have been slow to catch onto the dig­i­tal adver­tis­ing trend. But, that doesn’t mean they intend to stay behind the pack this year.

Retailers to Account for 22% of Digital Ad Spending This Year

Ear­li­er this month, PwC pre­dict­ed that the U.S. dig­i­tal ad mar­ket will be worth $99.8B in 2018. eMarketer’s most recent fore­cast is even more bull­ish and put the dig­i­tal ad mar­ket at $107.3B this year.

Are Your Clients Meeting Their Omnichannel Goals?

Retail­ers believe their in-store sales will shrink 14% in the next 12 to 18 months. This kind of sta­tis­tic should set off alarms for your clients.

eMarketer – 58.3% of Digital Display Ads This Year Will be Native

With an expect­ed sales vol­ume of about $32.9 bil­lion this year, native adver­tis­ing is clear­ly deliv­er­ing results for mar­keters.

Are Your Clients Spending Enough on Traditional Ads?

While the experts are all excit­ed about shiny new media objects, the rest of us are com­mut­ing to work, wait­ing on cus­tomers at the store counter, or clean­ing house. At the same time, we're also using tra­di­tion­al media.