We all know that digital ad spending is likely to surpass spending on traditional media formats this year. By 2023, say eMarketer analysts, projected digital advertising will amount to 66% of media spending.
Earlier this month, PwC predicted that the U.S. digital ad market will be worth $99.8B in 2018. eMarketer’s most recent forecast is even more bullish and put the digital ad market at $107.3B this year.
Retailers believe their in-store sales will shrink 14% in the next 12 to 18 months. This kind of statistic should set off alarms for your clients.
With an expected sales volume of about $32.9 billion this year, native advertising is clearly delivering results for marketers.