We all know that digital ad spending is likely to surpass spending on traditional media formats this year. By 2023, say eMarketer analysts, projected digital advertising will amount to 66% of media spending.
B2B marketers may have been slow to catch onto the digital advertising trend. But, that doesn’t mean they intend to stay behind the pack this year.
Earlier this month, PwC predicted that the U.S. digital ad market will be worth $99.8B in 2018. eMarketer’s most recent forecast is even more bullish and put the digital ad market at $107.3B this year.
Retailers believe their in-store sales will shrink 14% in the next 12 to 18 months. This kind of statistic should set off alarms for your clients.
With an expected sales volume of about $32.9 billion this year, native advertising is clearly delivering results for marketers.