Tag: Entertainment

Outdated Technology in Cars is a Deal Breaker for 88% of Consumers

Meto­va, a world lead­ing provider of mobile, con­nect­ed car, con­nect­ed home and IoT Solu­tions, today announced the results of a sur­vey reveal­ing the sen­ti­ment of con­sumers* regard­ing "the con­nect­ed car." Of note, over half of respon­dents own a car that con­nects to the inter­net, either direct or via phone, while two-thirds would switch to a dif­fer­ent enter­tain­ment ser­vice if that ser­vice is read­i­ly avail­able in their new vehi­cle.

Entertainment, Travel Expenditures on the Rise

One way to tell that the econ­o­my is get­ting back on track is to look at the types of con­sumer expen­di­tures being made. Mintel’s Amer­i­can Lifestyles 2014 report indi­cates that U.S. adults are spend­ing again near­ly at pre-reces­sion lev­els. The real opti­mism in this report is all about what con­sumers are buy­ing. The healthy growth in nonessen­tial pur­chas­es should give mar­keters hope for sus­tained sales increas­es.

Theme Parks Can Boost Revenue by Adding More Technology

While teens are still the most pro­lif­ic vis­i­tors at amuse­ment parks, teen vis­i­ta­tion has dropped over the past five years with 67% of those aged 12–17 hav­ing vis­it­ed a park in the last year com­pared with 76% five years ago. Theme parks can grow rev­enues fur­ther by incor­po­rat­ing more tech­nol­o­gy oth­er forms of leisure enter­tain­ment, such as gam­ing and the Inter­net, into their offer­ing.

Strong Box Office Leads to Increase in Movie Rentals

A pow­er­ful slate of Hol­ly­wood box-office movie releas­es in 2012 led to a stronger movie rental mar­ket in the U.S. in the first quar­ter (Q1) of 2013, accord­ing to The NPD Group. Kiosks, pri­mar­i­ly from Red­box, remain the most pop­u­lar source of movie rentals, account­ing for 38% of movie units rent­ed.

Media Companies Lure Marketers with New Digital Entertainment Packages

Now that mar­keters have stam­ped­ed to online mar­ket­ing, they have to wor­ry about whether con­sumers will see their mes­sages. Con­sumers are spend­ing more time than ever before online but there is also more intense com­pe­ti­tion for their atten­tion. Some media providers are upping the ante and invest­ing more mon­ey in qual­i­ty online enter­tain­ment to get con­sumers to vis­it their sites.

Millennial Parents — Especially Dads — Spending More on Family Entertainment

Mil­len­ni­al moms and dads have fam­i­ly enter­tain­ment spend­ing habits that con­trast with their old­er coun­ter­parts. While some 42% of par­ents sur­veyed are spend­ing less on fam­i­ly enter­tain­ment now than they were a year ago, more than one-third (36%) of Mil­len­ni­als are spend­ing more—compared to just 17% of non-Mil­len­ni­al par­ents, accord­ing to new research by Mintel.

Hispanics Prefer At-Home Activities to Expensive Out-of-Home Options

The lat­est research from Mintel shows that cost is the pri­ma­ry dri­ver in how His­pan­ics decide to enjoy their leisure time; more His­pan­ics are enjoy­ing in-home activ­i­ties rather than spend­ing on out-of-home paid events. Mintel research sug­gests that cin­e­mas could ben­e­fit from offer­ing a vari­ety of con­ces­sion items that appeal to His­pan­ics or pro­vid­ing a fam­i­ly dis­count pro­gram, as His­pan­ics tend to have larg­er fam­i­lies than non-His­pan­ics.

TV Media Companies to Increase Cross-Channel Program Promotion

There’s lit­tle ques­tion that con­sumers enjoy watch­ing a screen for enter­tain­ment pur­pos­es. The TV screen has long held the dom­i­nant posi­tion in attract­ing con­sumer atten­tion and influ­enc­ing their buy­ing behav­ior. But TV faces more com­pe­ti­tion than even before.

Growing Use of Web-Connected Devices Changing How Consumers Acquire Entertainment Content

The grow­ing con­sumer use of smart devices that con­nect to the Inter­net is chang­ing the face of home enter­tain­ment. “Once pri­mar­i­ly the domain of tech-savvy young male ear­ly adopters, down­load­ing enter­tain­ment con­tent to tablets, TVs, and game con­soles is now much more com­mon among reg­u­lar Amer­i­can moms, dads — and their kids, too,” said Russ Crup­nick, senior vice pres­i­dent of indus­try analy­sis for The NPD Group. The grow­ing use of Web-con­nect­ed devices has impli­ca­tions for how providers and retail­ers need to pro­mote enter­tain­ment con­tent to con­sumers.

TV Replacement Cycle to Speed Up

Eco­nom­ic wor­ries may have con­sumers keep­ing a close watch on the fam­i­ly bud­get but there’s one line of prod­ucts that peo­ple are ready to shop for: TVs. Ongo­ing tech­nol­o­gy changes are prompt­ing con­sumers to replace their TVs more fre­quent­ly. To gen­er­ate high­er sales, mar­keters must the fea­tures con­sumers want.

Museums to Promote Hyper-Personal Visitor Experiences

If muse­ums are all about con­nect­ing peo­ple with sta­t­ic exhibits, the gen­er­al response might be a col­lec­tive yawn. But what if these cul­tur­al insti­tu­tions change their approach to reach a wider audi­ence? The Guardian Cul­ture Pro­fes­sion­als Net­work has begun to explore mar­ket­ing alter­na­tives for muse­ums.

Consumer Behavior Prompts Toy Marketers to Shift Strategies

The peak time for toy sales remains the hol­i­day sea­son but con­sumers pur­chase these prod­ucts at oth­er times dur­ing the year. Not sur­pris­ing­ly, dig­i­tal mar­ket­ing is becom­ing increas­ing­ly impor­tant for par­ents as they research what their chil­dren ask for. And, new data indi­cates that mar­keters could boost results by shift­ing their ad strate­gies.

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