Tag: environment

Retailers to Tout Sustainable Offerings

"The ways in which com­pa­nies are deliv­er­ing on their brand promis­es to con­sumers is steadi­ly widen­ing as sus­tain­abil­i­ty expands well beyond food and bev­er­ages. While we expect sustainable-minded shop­pers to spend up to $150 bil­lion on sus­tain­able prod­ucts by 2021, sus­tain­abil­i­ty is start­ing to dri­ve gains in every­thing from resource man­age­ment to prod­uct pack­ag­ing. Here’s a glimpse into the myr­i­ad ways in which con­sumer pack­aged goods com­pa­nies are embrac­ing sus­tain­abil­i­ty and out­per­form­ing along the way."

Cosmetics Retailers to Promote Environmentally Mindful Products

"The evolved beau­ty con­sumers of today are more informed, engaged and con­nect­ed than ever before, reports Nielsen. To them, beau­ty and well­ness are increas­ing­ly inter­change­able con­cepts, result­ing in a focus on holis­tic beau­ty."

Young Consumers Prefer Ethical Wildlife Tourism

World Tourism Day, cel­e­brat­ed on Sep­tem­ber 27 around the world, shines a light on the social, cul­tur­al, polit­i­cal, envi­ron­men­tal and eco­nom­ic impact of this trillion-dollar indus­try. And as young trav­el­ers become increas­ing­ly aware of these impacts, it is influ­enc­ing their trav­el choic­es for the bet­ter.

What the 60% of Employees Who Value Comfortable Workspaces are Looking For

About half (47%) of part- or full-time employ­ees val­ue a com­mu­ni­ty atmos­phere in the place where they work, accord­ing to a new sur­vey by Clutch, a B2B research, rat­ings and reviews com­pa­ny. The num­ber increas­es to 55% for mil­len­ni­al work­ers aged 18–34.

Investment Companies to Target 75% of Millennials Who Have “Ecoanxiety”

The pre­car­i­ous future of the plan­et affects every­one, and we often hear about the imme­di­ate human impact of nat­ur­al dis­as­ters stem­ming from cli­mate change. But what hap­pens when an entire gen­er­a­tion grows up lis­ten­ing to and watch­ing neg­a­tive news about the envi­ron­ment? How does it affect the health of their psy­che?

Leaders: Here's the Best time to Trash-Talk

Remem­ber the bul­ly from ele­men­tary school who talked trash about how he was going to beat you up?

Environmental Cause Supporters Spend 71¢ More

Blueshift Research finds that envi­ron­men­tal impact is a key fac­tor in con­sumers’ pur­chas­ing deci­sions. Respon­dents are inter­est­ed in a product’s envi­ron­men­tal impact, and stores like Whole Foods have ben­e­fit­ted from this. Oth­er analy­sis has shown that con­sumers are pay­ing more atten­tion to eth­i­cal

Environmental Cause Supporters Spend 71å¢ More

Blueshift Research finds that envi­ron­men­tal impact is a key fac­tor in consumers‰Ûª pur­chas­ing deci­sions. Respon­dents are inter­est­ed in a product‰Ûªs envi­ron­men­tal impact, and stores like Whole Foods have ben­e­fit­ted from this. Oth­er analy­sis has shown that con­sumers are pay­ing more atten­tion to eth­i­cal

More Marketers Target the Super Green Demographic Online

In recent years, many mar­keters have empha­sized their green prac­tices to attract con­sumer atten­tion and increase sales. Is this a worth­while effort for mer­chants or should they tar­get only the ‘green­est’ con­sumers? New data from Scar­bor­ough Research uncov­ers key demo­graph­ic fea­tures of the con­sumer group labeled “Super Green” and this infor­ma­tion may help mar­keters deter­mine best strat­e­gy in he green mar­ket­place.

Marketers Should Focus on Emotional Rewards of Being Eco-Friendly Consumers

Near­ly one in four shop­pers are will­ing to pay more for some­thing if it makes them feel like they are con­tribut­ing to sav­ing the envi­ron­ment. Shop­pers ages 18 to 34 are slow­er to embrace mak­ing pur­chas­ing changes to ben­e­fit the envi­ron­ment than those shop­pers ages 35 to 44 and 55 to 64, accord­ing to new research by The Inte­ger Group and M/A/R/C Research. While college-aged con­sumers are expect­ed to quick­ly embrace eco-concerns, the data shows they aren't nec­es­sar­i­ly will­ing to pay mon­ey to do so. It used to be that envi­ron­men­tal aware­ness was height­ened just in April but it's now becom­ing a way of life and it's some­thing brands and mar­keters should con­sid­er tak­ing advan­tage of. "Mar­keters must focus on the emo­tion­al need instead of only the func­tion­al ben­e­fits if they want to see change," said Randy Wahl, EVP, M/A/R/C Research.

Consumers Continue to Buy Natural Despite Difficult Economy

Accord­ing to Mintel's lat­est report on green liv­ing, the envi­ron­ment remains a con­cern for the major­i­ty of Amer­i­cans. More than one-third (35%) of sur­vey respon­dents say they would pay more for ‘envi­ron­men­tal­ly friend­ly' prod­ucts. Only 21% of organ­ic food buy­ers have cut down or elim­i­nat­ed organ­ic pur­chas­ing, while 20% have switched to less expen­sive organ­ic options. Mean­while, near­ly half (48%) are buy­ing as much or more organ­ic food than before the reces­sion. This sug­gests that organ­ic food is a core lifestyle ele­ment for many peo­ple who may make cuts in oth­er areas of their bud­get before they will turn away from organ­ics. Fur­ther­more, the per­son­al care prod­ucts seg­ment is poised to resume rapid growth once con­sumer spend­ing begins to recov­er from the cur­rent down­turn.

Majority of Consumers Would Choose a Mattress With an Environmental Claim

A new Mattress/Bedding Indus­try "Green Ini­tia­tive" con­sumer sur­vey spon­sored by the Spe­cial­ty Sleep Asso­ci­a­tion (SSA) asked what claims con­sumers would want addressed by an indus­try label, seal or pro­gram. "Safe­ty" and "Emis­sions" were the top two issues raised by con­sumers. Seventy-nine per­cent (79%) of con­sumers sur­veyed would choose a mat­tress with an envi­ron­men­tal­ly friend­ly claim. The study also showed that 39% of the respon­dents indi­cat­ed that they would pay more for an environmentally-friendly mat­tress. More than half of con­sumer respon­dents (56%) said a "green" seal or cer­ti­fi­ca­tion on a mat­tress would make them more like­ly to con­sid­er that mat­tress.

1 2