“The ways in which companies are delivering on their brand promises to consumers is steadily widening as sustainability expands well beyond food and beverages. While we expect sustainable-minded shoppers to spend up to $150 billion on sustainable products by 2021, sustainability is starting to drive gains in everything from resource management to product packaging. Here’s a glimpse into the myriad ways in which consumer packaged goods companies are embracing sustainability and outperforming along the way.”
Tag: environment
Cosmetics Retailers to Promote Environmentally Mindful Products
“The evolved beauty consumers of today are more informed, engaged and connected than ever before, reports Nielsen. To them, beauty and wellness are increasingly interchangeable concepts, resulting in a focus on holistic beauty.”
Young Consumers Prefer Ethical Wildlife Tourism
World Tourism Day, celebrated on September 27 around the world, shines a light on the social, cultural, political, environmental and economic impact of this trillion-dollar industry. And as young travelers become increasingly aware of these impacts, it is influencing their travel choices for the better.
What the 60% of Employees Who Value Comfortable Workspaces are Looking For
About half (47%) of part- or full-time employees value a community atmosphere in the place where they work, according to a new survey by Clutch, a B2B research, ratings and reviews company. The number increases to 55% for millennial workers aged 18-34.
Investment Companies to Target 75% of Millennials Who Have “Ecoanxiety”
The precarious future of the planet affects everyone, and we often hear about the immediate human impact of natural disasters stemming from climate change. But what happens when an entire generation grows up listening to and watching negative news about the environment? How does it affect the health of their psyche?
Leaders: Here’s the Best time to Trash-Talk
Remember the bully from elementary school who talked trash about how he was going to beat you up?
Environmental Cause Supporters Spend 71¢ More
Blueshift Research finds that environmental impact is a key factor in consumers’ purchasing decisions. Respondents are interested in a product’s environmental impact, and stores like Whole Foods have benefitted from this. Other analysis has shown that consumers are paying more attention to ethical
Environmental Cause Supporters Spend 71å¢ More
Blueshift Research finds that environmental impact is a key factor in consumersÛª purchasing decisions. Respondents are interested in a productÛªs environmental impact, and stores like Whole Foods have benefitted from this. Other analysis has shown that consumers are paying more attention to ethical
More Marketers Target the Super Green Demographic Online
In recent years, many marketers have emphasized their green practices to attract consumer attention and increase sales. Is this a worthwhile effort for merchants or should they target only the ‘greenest’ consumers? New data from Scarborough Research uncovers key demographic features of the consumer group labeled “Super Green” and this information may help marketers determine best strategy in he green marketplace.
Marketers Should Focus on Emotional Rewards of Being Eco-Friendly Consumers
Nearly one in four shoppers are willing to pay more for something if it makes them feel like they are contributing to saving the environment. Shoppers ages 18 to 34 are slower to embrace making purchasing changes to benefit the environment than those shoppers ages 35 to 44 and 55 to 64, according to new research by The Integer Group and M/A/R/C Research. While college-aged consumers are expected to quickly embrace eco-concerns, the data shows they aren’t necessarily willing to pay money to do so. It used to be that environmental awareness was heightened just in April but it’s now becoming a way of life and it’s something brands and marketers should consider taking advantage of. “Marketers must focus on the emotional need instead of only the functional benefits if they want to see change,” said Randy Wahl, EVP, M/A/R/C Research.
Consumers Continue to Buy Natural Despite Difficult Economy
According to Mintel’s latest report on green living, the environment remains a concern for the majority of Americans. More than one-third (35%) of survey respondents say they would pay more for ‘environmentally friendly’ products. Only 21% of organic food buyers have cut down or eliminated organic purchasing, while 20% have switched to less expensive organic options. Meanwhile, nearly half (48%) are buying as much or more organic food than before the recession. This suggests that organic food is a core lifestyle element for many people who may make cuts in other areas of their budget before they will turn away from organics. Furthermore, the personal care products segment is poised to resume rapid growth once consumer spending begins to recover from the current downturn.
Majority of Consumers Would Choose a Mattress With an Environmental Claim
A new Mattress/Bedding Industry “Green Initiative” consumer survey sponsored by the Specialty Sleep Association (SSA) asked what claims consumers would want addressed by an industry label, seal or program. “Safety” and “Emissions” were the top two issues raised by consumers. Seventy-nine percent (79%) of consumers surveyed would choose a mattress with an environmentally friendly claim. The study also showed that 39% of the respondents indicated that they would pay more for an environmentally-friendly mattress. More than half of consumer respondents (56%) said a “green” seal or certification on a mattress would make them more likely to consider that mattress.
