Tag: environmental

Retailers to Tout Sustainable Offerings

“The ways in which companies are delivering on their brand promises to consumers is steadily widening as sustainability expands well beyond food and beverages. While we expect sustainable-minded shoppers to spend up to $150 billion on sustainable products by 2021, sustainability is starting to drive gains in everything from resource management to product packaging. Here’s a glimpse into the myriad ways in which consumer packaged goods companies are embracing sustainability and outperforming along the way.”

Consumers Want More Green Car Options; Driven by Economic Incentive

Consumers say they want to see more alternative-fueled vehicles on the road over the next decade, and they are willing to consider purchasing one themselves, according to a new survey. Consumers who are open to purchasing these “green” vehicles are heavily motivated by the economic incentive, with two in three consumers saying their switch to an alternative-fuel vehicle would be driven primarily by economic enticements, not environmental concerns.

‘Social Good’ Initiatives to Come Under Review

In their attempt to appear environmentally and socially responsible, marketers may have gone too far. These days, consumers have no trouble distinguishing between ‘goodwashing’ and the real thing. As a result, marketers are now evaluating how to position themselves for consumers who have a social conscience.