In today’s job market, employees have more power than ever before. And they’re using this power to try to convince companies to behave according to the principles they value most.
As consumers shift their eating patterns to prepare more meals at home, they may also be checking the labels in stores to learn what products contain and how they are produced. Besides being concerned about food quality, consumers also want to purchase products that have been ethically produced. According to a recent Context Marketing study, nearly 2 out of 3 consumers believe ethically produced food is healthier and safer to eat.