Young Americans and those with children are the most likely to prepare ethnic foods at home. Some nine in 10 adults aged 25-to-34-years-old say they prepared ethnic food at home in the past month versus only 68% of those 65+, according to new research by Mintel. The ethnic food market is forecast to grow by 20.3% from 2012–17, likely driven by continued consumer interest and more focused product development.
Tag: ethnic foods
With an expanding ethnic population calling the US ‘home', a new Mintel report shows sales of ethnic foods have climbed steadily since 2004, set to reach a record high of $2.2 billion in 2009. In addition, Mintel forecasts solid growth of nearly 20% from 2010–14. Mexican/Hispanic foods represent the largest segment of the ethnic foods market with nearly two-thirds (62%) of sales. However, it's the Asian and Indian food segments that are driving the market's growth, with 11% and 35% growth, respectively, from 2006-08. A resurgence in cooking and product innovation are helping to drive sales.