Experiences are nearly always more memorable than a fleeting advertisement. That’s why 77% of marketers believe that experiential marketing is a crucial part of their clients’ brand strategies, according to the Forbes article, “Experiential Marketing Is The Future of Retail.”
Tag: event marketing
Early last year, the press was filled with reports about how virtual events were poised to take a bite out of the traditional events industry. Those reports may have been overblown. The trade show industry has had a strong performance in 2011 and events are on track to grow this year.
The trade show, exhibition and event industry is struggling to remain vibrant in a changing world. Budget cuts during the Great Recession trimmed many corporate travel budgets. At the same time, new technology has increased the appeal and popularity of virtual meetings. But industry operators hope to remain relevant by incorporating technology into events and at the same time they are employing more digital media to market themselves.