Tag: event marketing

Target Millennials with Experiences, Not Ads

Experiences are nearly always more memorable than a fleeting advertisement. That’s why 77% of marketers believe that experiential marketing is a crucial part of their clients’ brand strategies, according to the Forbes article, “Experiential Marketing Is The Future of Retail.”

Event Marketing to Grow in 2012

Early last year, the press was filled with reports about how virtual events were poised to take a bite out of the traditional events industry. Those reports may have been overblown. The trade show industry has had a strong performance in 2011 and events are on track to grow this year.

Social Media Seen Improving Social Commerce

Online merchants are becoming especially adept at online marketing strategies. Many, like event promoter Evenbrite, are finding the best ways to use social media. The company recently published statistics which demonstrate the power of social media as it leads to social commerce. Marketers in other industries may well try to employ their own ways to find similar success.

Exhibition/Event Marketing Moves to Digital

The trade show, exhibition and event industry is struggling to remain vibrant in a changing world. Budget cuts during the Great Recession trimmed many corporate travel budgets. At the same time, new technology has increased the appeal and popularity of virtual meetings. But industry operators hope to remain relevant by incorporating technology into events and at the same time they are employing more digital media to market themselves.