Tag: events

Strong Economy Boosts Advertising Opportunities

Despite the polit­i­cal tur­moil in Wash­ing­ton, our econ­o­my con­tin­ues to roar along. The Nation­al Retail Fed­er­al has just announced that March retail sales were up 0.8 per­cent unad­just­ed year-over-year.

Millennials are Increasingly Open to Buying Beer in New Retail Environments

"The mar­ket hears about frag­men­ta­tion quite a bit, but its effects can’t be underestimated—even in cat­e­gories that have his­tor­i­cal­ly boast­ed clear­ly defined paths-to-purchase. Today, infor­ma­tion is every­where, choice is ram­pant, and even the most tra­di­tion­al con­sumer jour­neys are shift­ing."

How to Help New Businesses Make the Right First Impression with Consumers

Over half of new small busi­ness­es fail with­in five years of their start date. Some of these fail­ures hap­pen because con­sumers don’t know about the busi­ness. Own­ers didn't prop­er­ly mar­ket them­selves.

Local Festivals Are Going Digital

One of the trends in local events the blog­gers at Eventbrite see for 2018 is advanced event tech­nol­o­gy. The best event tech­nol­o­gy will make the attendee expe­ri­ence seam­less — and make the event a must-attend. Here are the top two tech trends you can’t ignore in 2018:

SalesFuel, Assessments 24x7 to Present First-ever Leadership + Talent Development Summit

Two days of world class speak­ers reveal how to grow your peo­ple and grow your rev­enue Jan­u­ary 17–19, 2018 at in sun­ny, warm San Diego, Cal­i­for­nia.

Dating Services Touting Success of Online Dating to Women who Make the First Move

"In online dat­ing, it’s all about likes, swipes, and send­ing the first mes­sage," accord­ing to OKCu­pid. "Tra­di­tion­al­ly, men take the ini­tia­tive. On OkCu­pid how­ev­er, women and men exhib­it sim­i­lar behav­ior when it comes to lik­ing, brows­ing and hav­ing con­ver­sa­tions. The play­ing field is also pret­ty even: there are 1.5 men for every woman on the site. These women are pro­gres­sive too, with 43 per­cent of women pre­fer­ring to split the check (com­pared to 17 per­cent of men)."

Marketers to Improve ROI Measurement of Sponsorship, Event Activities

Event and spon­sor­ship mar­ket­ing is gain­ing atten­tion as an effec­tive way to increase vis­i­bil­i­ty for adver­tis­ers. In the increas­ing­ly clut­tered media envi­ron­ment, hav­ing a ban­ner or logo dis­played in front of peo­ple who are gath­ered for an event can make a dif­fer­ence. Mar­keters may be tempt­ed to engage in more of these kinds of pro­mo­tions going for­ward, and a new ANA study sug­gests that busi­ness­es will improve their attempts to mea­sure the ben­e­fits they’re receiv­ing from these invest­ments.

Media Companies to Make Events Part of Ongoing Revenue Model

Media com­pa­nies are focused on deliv­er­ing infor­ma­tion to their audi­ences. In the old days, it was all about print­ed edi­tions. Today, there’s an empha­sis on exper­tise in all things dig­i­tal. Some media com­pa­nies are going an extra step to bring in rev­enue and con­nect with their audi­ences – it’s all about con­fer­ences and oth­er events accord­ing to a recent New York Times arti­cle.

Realtors Turn to Events, Social Media

With the real estate sea­son in full swing, agents are look­ing for the best way to pro­mote their ser­vices and their inven­to­ry. Direct mail and local news­pa­per adver­tis­ing remain impor­tant to this indus­try. But, more real­tors are using dig­i­tal for­mats like online list­ing ser­vices and social media to put them­selves front and cen­ter with their tar­get audi­ence.

SMBs Increase Use of Events as Marketing Tools

There's no sub­sti­tute for in-person meet­ings when you real­ly want to make an impres­sion. Both B2B and B2C small and medium-sized busi­ness­es believe that con­nec­tions made in per­son can help them win over new and cur­rent clients. For an increas­ing num­ber of these SMBs, hold­ing events are the best way to make these con­nec­tions hap­pen.

Event Marketing to Benefit from Social Media

With social media play­ing a big­ger role in the every­day life of con­sumers, it’s easy to see how the for­mat will expand its foot­print to events for brand mar­keters. New research shows that social media is prov­ing to be a valu­able tool with respect to event plan­ning, exe­cu­tion and mea­sure­ment.

Social Media Driving More Participants to Events

It might seem like peo­ple are per­fect­ly hap­py to com­mu­ni­cate with each oth­er sole­ly through social media. But event plan­ners have noticed that cor­po­ra­tions are increas­ing their activ­i­ty and expe­ri­en­tial mar­ket­ing bud­gets this year because peo­ple real­ly do like to meet face to face. The lat­est twist is that social media is now dri­ving more inter­est and par­tic­i­pa­tion in these events.

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