Jim McCarthy is CEO of Goldstar Events and Stellar Tickets and co-founded TEDxBroadway. In this episode, we discuss: new ways to produce events that boost engagement in COVID-19; making your online events as engaging as a live event; creating a culture of quality in online events; and producer/moderator priorities to inject more energy into online events.
Experiences are nearly always more memorable than a fleeting advertisement. That’s why 77% of marketers believe that experiential marketing is a crucial part of their clients’ brand strategies, according to the Forbes article, “Experiential Marketing Is The Future of Retail.”
Despite the political turmoil in Washington, our economy continues to roar along. The National Retail Federal has just announced that March retail sales were up 0.8 percent unadjusted year-over-year.
"The market hears about fragmentation quite a bit, but its effects can’t be underestimated—even in categories that have historically boasted clearly defined paths-to-purchase. Today, information is everywhere, choice is rampant, and even the most traditional consumer journeys are shifting."
Over half of new small businesses fail within five years of their start date. Some of these failures happen because consumers don’t know about the business. Owners didn't properly market themselves.
One of the trends in local events the bloggers at Eventbrite see for 2018 is advanced event technology. The best event technology will make the attendee experience seamless — and make the event a must-attend. Here are the top two tech trends you can’t ignore in 2018:
Two days of world class speakers reveal how to grow your people and grow your revenue January 17–19, 2018 at in sunny, warm San Diego, California.
"In online dating, it’s all about likes, swipes, and sending the first message," according to OKCupid. "Traditionally, men take the initiative. On OkCupid however, women and men exhibit similar behavior when it comes to liking, browsing and having conversations. The playing field is also pretty even: there are 1.5 men for every woman on the site. These women are progressive too, with 43 percent of women preferring to split the check (compared to 17 percent of men)."