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Experiences are nearly always more memorable than a fleeting advertisement. That’s why 77% of marketers believe that experiential marketing is a crucial part of their clients’ brand strategies, according to the Forbes article, “Experiential Marketing Is The Future of Retail.”
Tag: events
Strong Economy Boosts Advertising Opportunities
Despite the political turmoil in Washington, our economy continues to roar along. The National Retail Federal has just announced that March retail sales were up 0.8 percent unadjusted year-over-year.
Millennials are Increasingly Open to Buying Beer in New Retail Environments
"The market hears about fragmentation quite a bit, but its effects can’t be underestimated—even in categories that have historically boasted clearly defined paths-to-purchase. Today, information is everywhere, choice is rampant, and even the most traditional consumer journeys are shifting."
How to Help New Businesses Make the Right First Impression with Consumers
Over half of new small businesses fail within five years of their start date. Some of these failures happen because consumers don’t know about the business. Owners didn't properly market themselves.
Local Festivals Are Going Digital
One of the trends in local events the bloggers at Eventbrite see for 2018 is advanced event technology. The best event technology will make the attendee experience seamless — and make the event a must-attend. Here are the top two tech trends you can’t ignore in 2018:
SalesFuel, Assessments 24x7 to Present First-ever Leadership + Talent Development Summit
Two days of world class speakers reveal how to grow your people and grow your revenue January 17–19, 2018 at in sunny, warm San Diego, California.
Dating Services Touting Success of Online Dating to Women who Make the First Move
"In online dating, it’s all about likes, swipes, and sending the first message," according to OKCupid. "Traditionally, men take the initiative. On OkCupid however, women and men exhibit similar behavior when it comes to liking, browsing and having conversations. The playing field is also pretty even: there are 1.5 men for every woman on the site. These women are progressive too, with 43 percent of women preferring to split the check (compared to 17 percent of men)."
Marketers to Improve ROI Measurement of Sponsorship, Event Activities
Event and sponsorship marketing is gaining attention as an effective way to increase visibility for advertisers. In the increasingly cluttered media environment, having a banner or logo displayed in front of people who are gathered for an event can make a difference. Marketers may be tempted to engage in more of these kinds of promotions going forward, and a new ANA study suggests that businesses will improve their attempts to measure the benefits they’re receiving from these investments.
Media Companies to Make Events Part of Ongoing Revenue Model
Media companies are focused on delivering information to their audiences. In the old days, it was all about printed editions. Today, there’s an emphasis on expertise in all things digital. Some media companies are going an extra step to bring in revenue and connect with their audiences – it’s all about conferences and other events according to a recent New York Times article.
Realtors Turn to Events, Social Media
With the real estate season in full swing, agents are looking for the best way to promote their services and their inventory. Direct mail and local newspaper advertising remain important to this industry. But, more realtors are using digital formats like online listing services and social media to put themselves front and center with their target audience.
SMBs Increase Use of Events as Marketing Tools
There's no substitute for in-person meetings when you really want to make an impression. Both B2B and B2C small and medium-sized businesses believe that connections made in person can help them win over new and current clients. For an increasing number of these SMBs, holding events are the best way to make these connections happen.
Event Marketing to Benefit from Social Media
With social media playing a bigger role in the everyday life of consumers, it’s easy to see how the format will expand its footprint to events for brand marketers. New research shows that social media is proving to be a valuable tool with respect to event planning, execution and measurement.
