When designing digital advertisements, there are a lot of factors advertisers need to consider to make them as visible as possible. But are you also taking steps to optimize your clients’ ads for the consumers who have trouble seeing?
Tag: eye care
“It’s natural to worry about losing your vision. After all, according to Consumer Reports, three of the leading causes of blindness in the U.S. (cataracts, glaucoma, and age-related macular degeneration) all become more common as we age. But some drug, supplement, and lens makers, and even some doctors, take advantage of that fear, recommending treatments that are expensive, unnecessary, and even risky.”
Parents want to give their children everything they need to do well in school, but often one thing gets overlooked: eye exams. This back-to-school season, The Vision Council, an organization dedicated to inspiring better vision for better lives, encourages parents to be proactive about their children’s eye health and schedule a comprehensive eye exam with an eyecare provider, long before their first important classroom exam.
Eye care professionals are dedicated to providing the best possible care to their patients and offer solutions ranging from traditional glasses to contact lenses to LASIK. Both contact lenses and LASIK are more invasive than glasses but they also offer a better ‘aesthetic’ correction. To determine which form of corrective treatment offers the most satisfactory outcome to patients, several private practices and the Cornea Research Foundation of America surveyed 2,000 patients ranging from age 18 to 60. The findings show strong satisfaction with LASIK results 1 year after the procedure was performed.
Latinos have higher rates of developing visual impairment, blindness, diabetic eye disease and cataracts than non-Hispanic whites, according to a new report conducted by the National Eye Institute (NEI), part of the National Institutes of Health. Data from the new LALES report have “significant public health implications and present a challenge for eye care providers to develop programs to address the burden of eye disease in Latinos,” stated NEI director Paul Sieving. Hispanics numbered 45 million in the United States as of 2007, according to the Census Bureau. In addition, the study results “underscore the importance of Latinos, especially those with diabetes, getting regular, dilated eye exams to monitor their eye health,” said Rohit Varma, M.D., M.P.H., principal investigator of LALES and director of the Ocular Epidemiology Center at the Doheny Eye Institute, University of Southern California.
The Ad-ology Insights video podcast is for strategic marketers – including ad agencies, in-house marketing departments, media buyers and sellers and small business owners – and features forecasts, industry trends, consumer insights and exclusive data from Ad-ology Research.