Lea Woodford is the Chief Executive Officer and founder of SmartFem​.com and SmartFem TV. SmartFem was created as a result of her many years as a publicist, columnist as well as a radio and television personality. In this episode, we discuss: how to provide value via cold call outreach on social media — which is vital in recruiting new talent, how smart technology is the pathway to further warm leads and the benefits of using Facebook Groups.